Newsroom

Pulse, the popular candy brand from FMCG major DS Group, has launched the 5th edition of its flagship digital property, Pulse Ka Pandal, under the Pulse of India campaign. Live on www.pulsekapandal.in from September 22 to October 2, 2025, the platform blends gamification, cultural storytelling, and social interactivity to recreate the grandeur of Indian festivals online. This year’s edition introduces an immersive Festive Treasure Hunt Game, transforming … Read more

Liberty Shoes, one of India’s most enduring footwear brands with a 65-year legacy, has rolled out the amplified edition of its campaign “Mera Joota Hindustani Hai.” The initiative celebrates India’s cultural diversity, design innovation, and renewed swadeshi sentiment, positioning Liberty as more than just a footwear brand – as a symbol of national pride and everyday style. … Read more

Royal Enfield has unveiled a stunning new campaign featuring Sawai Padmanabh Singh of Jaipur riding the brand’s iconic Classic motorcycles across picturesque European landscapes. More than an advertisement, the film evokes a sense of nostalgia and wanderlust – journeys that feel both untaken and strangely familiar. Set to a soulful score by Rushil Ranjan, Abi Sampa, and the … Read more

Juicy Couture, the iconic Los Angeles-born lifestyle label, is marking its 30th anniversary with the relaunch of its cult-favourite Daydreamer bag, a staple of early 2000s Y2K fashion. Originally introduced during Juicy Couture’s peak in the Y2K era, the Daydreamer became a pop-culture symbol with its signature crest embroidery and charm accents. The 2025 reissue retains these iconic design … Read more

Mia by Tanishq has named Gen Z actor Aneet Padda as the brand’s new ambassador, perfectly aligning with its ethos of celebrating individuality, confidence, and everyday brilliance. The association is being unveiled through Mia’s festive campaign, “Precious, every day”, which encourages women to embrace self-love and view jewellery as an everyday expression of confidence – not just reserved for … Read more

NikeSKIMS has launched its first-ever activewear collection, a collaboration that blends high-performance innovation with style, designed to celebrate the strength and individuality of women athletes. The collection introduces a versatile system of dress that seamlessly transitions from workouts to everyday life, encouraging women to feel both powerful and stylish in any setting. The launch is accompanied by … Read more

HDFC Life has rolled out its latest campaign, ‘Smart Age ka Smart Insurance’, aimed at reshaping consumer perceptions about purchasing life insurance digitally. The campaign highlights the simplicity, convenience, and transparency of buying life insurance online, encouraging more customers to complete their purchase journey digitally. Using light humour and a touch of vintage charm, the ad films spotlight … Read more