Newsroom

Lotte India has teamed up with musician Yashraj Mukhate to launch a new anthem, We Are All Peperos, celebrating friendship, love, and the joy of sharing. The campaign blends K-wave energy with music marketing, positioning Pepero as the ultimate snack for connection and togetherness. Aimed at Gen Z, the anthem uses catchy, foot-tapping music designed to … Read more

Jewelbox, India’s leading lab-grown diamond jewellery brand, has unveiled its first-ever Diwali campaign featuring actress Vaani Kapoor. The ad film tells a heartfelt mother-daughter story, highlighting how diamonds carry emotion and meaning, becoming central to festive celebrations. The campaign conveys the message: “This Diwali, Say it with a diamond”, reflecting Jewelbox’s vision of making luxury meaningful, … Read more

Bath & Body Works, the fragrance-first lifestyle brand, has launched its Diwali campaign with Bollywood actress Wamiqa Gabbi. The campaign celebrates fragrance as more than a product-positioning the brand’s iconic candles as symbols of luxury, warmth, and unforgettable festive memories. This season, Bath & Body Works invites consumers to embrace the festival of lights with candles that go … Read more

Marico’s skincare brand Kaya has launched its latest campaign featuring actor and brand ambassador Fatima Sana Shaikh, urging consumers to shift focus from viral beauty trends to dermatologist-developed, science-backed solutions. Conceptualised by Ronin Labs, the campaign positions Kaya as a trusted expert in skincare, encouraging users to skip complicated multi-step routines and fad-driven hacks in favour of clinically formulated … Read more

V-Guard Industries has launched a powerful Durga Puja campaign titled The Third Eye, focusing on women’s safety, dignity, and respect. The film delivers the message: “Reflect. Respect. Protect.”, urging society to take collective responsibility for creating safer spaces for women. The narrative introduces a fictional product, V-Guard 3i Eyewear-intelligent glasses that detect harassment and alert authorities. In the … Read more

Yakult Danone India has joined hands with popular animated character Shin Chan for a nationwide campaign promoting children’s gut health. Timed with the release of Shin Chan: The Spicy Kasukabe Dancers in India on September 26, the initiative uses Shin Chan’s playful personality to make gut health fun and relatable for kids and their families. The campaign highlights an … Read more

boAt, the Indian audio wearables brand, has unveiled its latest speaker, the PartyPal 700, in collaboration with Netflix India, celebrating Aryan Khan’s directorial debut, The Ba**ds of Bollywood*. Produced by Red Chillies Entertainment, the series has sparked a social media frenzy and topped Netflix trends within 24 hours of its release. The ad campaign integrates the speaker into … Read more