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In 2017, three cousins – Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda – bottled nostalgia. Their idea was simple but bold: turn the tangy, cumin-spiced jeera drink from India’s kitchens into a mass-market sensation. From a small plant in Punjab, Lahori Zeera was born. Priced at just ₹10, Lahori became the underdog that outsmarted big cola players by going … Read more
Modi Naturals has reported a strong turnaround in FY25, setting ambitious growth targets for the coming year with a sharper focus on its FMCG portfolio. The company’s revenue from operations rose 65.8% year-on-year to ₹663 crore. EBITDA surged 517% to ₹56 crore, with margins improving to 8.4%. Profit After Tax (PAT) swung into the positive … Read more
Polycab India has unveiled its latest festive campaign, anchored by a powerful Masterbrand TVC, highlighting its role in keeping India’s homes and public spaces safe, bright, and full of joy during the festive season. The film beautifully captures the diversity of celebrations across India – from Garba nights in Gujarat and Golu traditions in the … Read more
SKINN, the fine fragrance line from the House of Titan, has unveiled its new festive campaign, Let the Celebrations Come Alive in Your SKINN. More than just a fragrance, SKINN positions itself as a symbol of celebration – capturing the joy, warmth, and spirit of connection that define India’s festive season. The campaign film weaves together three … Read more
PNB MetLife India Insurance has appointed Cheil X India as its integrated creative agency partner, consolidating its creative mandate under a single agency. This strategic move follows a multi-agency pitch process that included participation from incumbent partners, signaling a sharper and more unified marketing approach for the insurer. Cheil X India, the independent, full-service agency … Read more
To celebrate 25 years of shaping some of India’s boldest brands, Origami Creative has launched The Great Brand Love Affair-India’s first Brand Dating Game, where swipes, sparks, and brand chemistry take center stage. The initiative sets up 25 “dates” with ambitious businesses. Each session is a 25-minute discovery round where brands and the agency explore chemistry … Read more
As the Festival of Lights approaches, Swarovski has launched its 2025 Diwali Collection-a sparkling tribute to heritage, craftsmanship, and the joy of celebration. Drawing inspiration from the warm glow of diyas, the collection captures the essence of festive dressing and timeless Diwali traditions. The campaign features actor Rashmika Mandanna, who also joins Swarovski as its … Read more
Mumbai: American sportswear brand Gant has announced Bollywood actor Shahid Kapoor as its Brand Ambassador in India, reinforcing the brand’s vision to deepen its presence in one of the fastest-growing fashion markets globally. The collaboration launches with Gant’s new campaign, “Button Up. Build Your Story,” celebrating individuality, resilience, and self-expression. “Style for me has always been about … Read more
AZORTE has unveiled its latest campaign, “You’re Not Mid, You’re Just in the Middle of Your Story”, which takes on Gen Z’s cultural fear of being labeled “mid.” Starring Khushi Kapoor and Vedang Raina, the film challenges the idea that “mid” equals mediocrity, instead reframing it as a necessary phase of growth, experimentation, and self-discovery. Conceptualised … Read more
Times Play, the digital-first OTT platform from Times Network, has officially launched in the United States via Sling TV, marking its international debut. The platform features a curated mix of Bollywood shows, short-form series, lifestyle content, and documentaries, designed to engage, entertain, and connect deeply with the Indian diaspora. With tailored programming, Times Play aims … Read more
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