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In a move hailed as a landmark moment for India’s beauty and retail ecosystem, Tira has appointed actor Ahaan Panday as its Brand Ambassador. The announcement has generated strong industry buzz, with Ahaan becoming the only male celebrity globally to front a leading beauty platform of this scale. The partnership marks a clear shift in … Read more
Actor Amol Parashar has invested in cloud kitchen brand House of Biryan, signalling a growing shift in how celebrities are choosing to associate with consumer-facing startups. With this move, Parashar joins former Indian cricket captain M S Dhoni as a backer of the brand, strengthening its investor profile with public figures known for credibility and … Read more
KreditBee has strengthened its customer communication framework by leveraging Truecaller’s Customer Experience Solution, aiming to accelerate loan disbursements and improve collections through more transparent, trusted interactions. Operating in a trust-sensitive fintech environment, KreditBee has consistently focused on transparency, customer-centricity, and convenience. The integration of Truecaller’s Customer Experience Solution Suite marks a strategic move to reinforce … Read more
Lay’s, the flagship potato chips brand from PepsiCo India, has announced the rollout of its refreshed brand identity in India-marking the largest global transformation in the brand’s nearly 100-year history. The new visual identity will be introduced nationwide starting the first week of March 2026. Rooted deeply in Lay’s agricultural heritage, the refreshed look reinforces … Read more
Warner Bros. Discovery is reportedly considering whether to reopen takeover discussions with Paramount Skydance after receiving a revised acquisition proposal, according to a Bloomberg report. Sources indicate that members of WBD’s board are reviewing whether the updated offer could deliver a more favorable outcome for shareholders, though no final decision has been reached. Despite the … Read more
Prime Video has rolled out a charming new brand film that taps into the fleeting, ever-shifting emotional “eras” defining Gen Z viewing habits. Set to a reworked version of Yaar Bina Chain Kahan Ray by composer Mikey McCleary, the two-minute romance positions the platform as a constant companion for moods that change faster than trends. … Read more
Rapido has unveiled a refreshed brand identity, replacing its earlier bike-centric logo with a modern wordmark design, signaling its transformation from a bike-taxi service to a comprehensive mobility platform. The new identity reflects Rapido’s evolution into a multi-modal ecosystem that goes beyond two-wheelers to include auto-rickshaws, cabs, parcel deliveries, and travel bookings for flights, hotels, … Read more
Tuco Kids has launched its latest campaign, “Would You Let Your Child…?”, featuring filmmaker and choreographer Farah Khan, to spotlight the importance of age-specific skincare for children. The campaign questions the common practice of using adult skincare products on young skin, urging parents to rethink everyday choices. The ad uses relatable and humorous scenarios, asking … Read more
Pantene has launched its new Miracle Rescue Bond Repair Conditioner in India, designed as a high-performance solution to reverse up to three years of visible hair damage while rebuilding broken hair bonds. Powered by Pantene’s advanced Melting Pro-V Formula, the product simplifies haircare routines and allows consumers to experiment with different hairstyles without compromising long-term … Read more
Dabur Red Paste has launched a new cricket-season campaign under its long-running Chabaatey Raho platform, bringing back the beloved Chaubey ji character, now reimagined as an AI-led avatar, Dhurandhar. Portrayed by Manoj Pahwa, the campaign blends nostalgia with modern technology to engage cricket fans nationwide. Conceptualised by LOM Worldwide, the campaign taps into the passion … Read more
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