Newsroom

PoppiGo has announced a strategic partnership with Slay Media to strengthen its digital presence and sharpen its performance-led brand identity. The collaboration is aimed at amplifying PoppiGo’s distinctive ‘NoPause’ philosophy as the brand deepens its connect with fitness-focused and Gen Z consumers. Positioned as India’s first hygiene brand designed for active lifestyles, PoppiGo focuses on … Read more

HSBC Mutual Fund has launched a new campaign titled ‘Teen Tigda Kaam Tagda’, challenging a familiar cultural belief and reframing it through the lens of smart investing. Rooted in everyday Indian wisdom, the campaign draws from the commonly heard phrase “Teen tigda kaam bigda” to spark a conversation around how the number three can, in … Read more

Bajaj Broking has unveiled a new advertising campaign timed with the high-energy backdrop of the ICC Men’s T20 World Cup, reinforcing a simple but powerful idea: investing doesn’t have to be complicated. Rooted in its brand promise, ‘Seedhi Simple Investing – Bajaj Broking’, the campaign addresses a long-standing mental barrier for many Indians-the belief that … Read more

Cipcal has rolled out a new awareness-driven campaign for Cipcal 500, bringing back the much-loved television character Hansa to address an often-overlooked health concern among women above 30-calcium deficiency. Played by Supriya Pathak, Hansa is best remembered for her iconic line, “Main toh thak gayi bhaisaab.” In Cipcal’s latest campaign, the familiar phrase is reimagined … Read more