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Founded in 2019, FAE Beauty-short for Free and Equal-was built to challenge how beauty is created, marketed, and consumed in India. At a time when the industry leaned heavily on filtered visuals, limited shade ranges, and borrowed global formulas, FAE chose a radically different path: authenticity over aspiration. The brand was founded by Karishma Kewalramani, … Read more
Zee Entertainment Enterprises Limited (‘Z’) has announced the launch of ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through rising clutter and convert attention into lasting emotional affinity. Positioned as a solution for today’s multi-screen, high-noise environment, the format aims to move brands beyond visibility toward memorability and meaningful engagement. As … Read more
This Valentine’s Day, Tata Power has taken an emotional turn in a category traditionally driven by savings, subsidies, and specifications. With its latest campaign for Tata Power Solaroof, anchored in the line “Yeh On Toh Quality Lifelong”, the brand positions rooftop solar not as a short-term utility, but as a lifelong commitment built on trust. … Read more
Hero MotoCorp, in collaboration with creative agency FCB Interface, has unveiled a visually striking new campaign for its next-generation motorcycle, Glamour X. The film presents a futuristic narrative that blends technology, emotion, and nostalgia, telling a dreamy tale of ‘first love’ set to the iconic melody of Pehla Nasha. The campaign film is set in … Read more
Sony Pictures Networks India (SPNI) has acquired the television broadcast rights for the Indian Super League (ISL) 2025–26 season, following a sublicensing agreement with FanCode, the league’s official media rights holder. As part of the partnership, the tournament will be primarily telecast on Sony Sports Ten 2, strengthening SPNI’s football offering in the country. Under … Read more
The Walt Disney Company has issued a cease-and-desist notice to ByteDance, raising serious copyright concerns over the company’s newly launched AI video-generation model, Seedance 2.0. According to Disney, the platform appears to have been developed using copyrighted material from its iconic franchises without authorization or licensing. In its notice, Disney cited multiple instances where Seedance … Read more
Bakingo has unveiled its latest brand film under the ‘Never Stop Wishing’ philosophy, highlighting that life’s most meaningful victories often come in small, personal moments rather than grand milestones. The campaign focuses on a relatable insight-women’s attention to how they appear in photographs can make simple moments emotionally significant. The film captures a journey from … Read more
Kwality Wall’s is set to make its stock market debut on February 16, with shares scheduled to begin trading on the Bombay Stock Exchange (BSE) and the National Stock Exchange of India (NSE). The listing follows the formal demerger of Hindustan Unilever’s ice cream business into a separate entity. The demerger, first approved by HUL’s … Read more
Mumbai: In a stirring tribute to the nation’s defenders, JK Paper, in collaboration with Curly Tales, has unveiled ‘Sandese Aate Hai’, a nationwide initiative transforming handwritten letters into heartfelt messages of gratitude for India’s armed forces. Rooted in the belief that gratitude should travel as far as duty does, the campaign takes viewers deep into … Read more
New Delhi: Air India has unveiled a new 360-degree brand campaign, “The Premium You Deserve,” spotlighting what it calls India’s only Premium Economy experience. The initiative reframes comfort not as a luxury indulgence, but as a practical expectation for today’s traveller. Currently available on 60% of its aircraft, Air India’s Premium Economy is positioned as … Read more
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