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Amazon Prime Video turns art into storytelling canvas for ‘Matka King’

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Amazon Prime Video has partnered with artist Harun Robert for a large-scale campaign promoting its upcoming series Matka King, starring Vijay Verma. The collaboration reflects a shift in how entertainment platforms are approaching marketing-moving from traditional promotion to immersive, artist-led storytelling. Video Link: https://www.instagram.com/reel/DXHeqh0iI2C/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the centre of the campaign is a 40ft x 40ft … Read more

Z doubles down on content with ₹116 crore bet on PhantomFX

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Zee Entertainment Enterprises Ltd. has announced a strategic investment of ₹116 crore in Phantom Digital Effects Ltd. (PhantomFX), signalling a stronger push into the high-growth AVGC (Animation, Visual Effects, Gaming and Comics) space. The investment will be made through compulsorily convertible debentures in one or more tranches, subject to regulatory and shareholder approvals. With this … Read more

Lay’s turns cravings into culture with ‘Ke Liye Kuchh Bhi’ OOH takeover

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Lay’s has extended its ‘Ke Liye Kuchh Bhi’ campaign from screens to streets with a large-scale out-of-home (OOH) rollout across major Indian cities, transforming everyday urban spaces into playful expressions of consumer cravings. Spanning key metros like Delhi NCR, Mumbai, and Kolkata, the campaign uses high-impact billboards and transit media to dramatise a simple insight-when … Read more

Google Pay taps teen independence with ‘Pocket Money’ campaign during IPL 2026

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Google Pay has rolled out a new campaign to promote its ‘Pocket Money’ feature, built on UPI Circle in collaboration with National Payments Corporation of India. Conceptualized by TBWA\Lintas, the campaign uses a series of films to spotlight how teenagers navigate everyday digital payments. At the heart of the narrative is a simple insight-while teens … Read more

Skycom introduces ‘The Social Tree’ at Nexus Select CityWalk, redefining immersive DOOH

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Skycom has unveiled a large-format digital out-of-home (DOOH) installation titled ‘The Social Tree’ at Nexus Select CityWalk, marking a step forward in experiential outdoor advertising. Positioned in the mall’s central plaza, the structure is designed as a four-sided cuboid LED installation offering 360-degree visibility. It integrates display, synchronised lighting, and sound into a single architectural … Read more

bigbasket Appoints Arpit Jaiswal as Chief Growth Officer to Drive AI-Led Expansion

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bigbasket has appointed Arpit Jaiswal as Chief Growth Officer. Formerly with Google Pay, he will lead growth across product, user acquisition, retention, and market expansion. With strong experience in scaling consumer platforms and driving AI-led growth strategies, Jaiswal will focus on deepening customer engagement and building a data-driven, sustainable growth engine for the company.

Bergner Repositions Cookware as Lifestyle with ‘Excalibur’ by Vikas Khanna

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Bergner India has launched its premium cookware range ‘Excalibur’ in collaboration with Vikas Khanna, alongside a campaign that reimagines cookware as a lifestyle statement rather than just a kitchen essential. Breaking away from conventional product communication, the campaign adopts a runway-style narrative, presenting cookware like fashion pieces. With bold dual-tone colourways and the thought “Healthy … Read more

Sun Pharma Extends RCB Partnership with IPL 2026 Brand Film

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Sun Pharmaceutical Industries has released a new brand film as part of its ongoing association with Royal Challengers Bengaluru during the Indian Premier League 2026. The film builds on Sun Pharma’s role as principal sponsor and health partner, drawing a parallel between healthcare professionals and athletes. It highlights how both operate in high-pressure, performance-driven environments … Read more

The Times Group Appoints Poulami Mukhopadhyay as AVP – Sports Revenue

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The Times Group has appointed Poulami Mukhopadhyay as Associate Vice President – Sports Revenue. With over a decade of experience across broadcast, branded content, and sports programming, she joins from freelance roles at We The Women and Rezolve AI. Mukhopadhyay previously spent over six years at Disney Star, where she led brand solutions and revenue … Read more

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