Newsroom

Kansai Nerolac Paints has taken product demonstration to new heights-literally-by testing its exterior paint at 86,000 feet above Earth in a stratospheric campaign conceptualised with ULKA. As part of the #OutOfThisWorld initiative, the brand launched a high-altitude balloon carrying a payload coated with its Excel Everlast range. The experiment exposed the paint to extreme conditions, … Read more

BNW Developments has launched a new campaign featuring Yuvraj Singh as its brand ambassador, building a narrative around persistence and self-made success. Video Link: https://www.instagram.com/reel/DXJv-sLAU6c/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Titled ‘Against All Odds’, the campaign moves beyond a typical celebrity endorsement, using Singh’s personal journey as the core storytelling device. The film traces his path of overcoming challenges and … Read more

Parle Products has launched a new campaign for its cream biscuit brand Parle Magix, titled ‘Masti Ka Fix’, focusing on imagination and playful storytelling rooted in everyday life. The campaign film follows a young boy and his friend as they turn ordinary situations into exaggerated, imaginative scenarios. From busy streets to gyms and classrooms, familiar … Read more

PUMA India has launched a new campaign, #RCBEverywhere, in collaboration with Royal Challengers Bengaluru, encouraging fans to take their team jersey beyond stadiums and into everyday life. Link: https://www.instagram.com/p/DXLkP9sj4Hq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Featuring players like Virat Kohli, Rajat Patidar, and Krunal Pandya, the campaign is rooted in an existing fan behaviour-wearing jerseys as a symbol of identity, not … Read more

Dish TV has launched a new campaign centred on the idea that small, everyday choices can significantly improve daily life. Built around the thought, ‘Kuch chhota sa karne par, life hogi behtar,’ the campaign positions television viewing as one such area where minor changes can create a smoother experience. Conceptualised by Enormous, the campaign draws … Read more

Asian Paints has launched its latest corporate campaign, ‘Rangon Ki Warranty’, shifting the narrative around paint from a functional benefit to an emotional marker of identity. Built on the thought “Rang hi asli pata hai,” the campaign taps into a deeply familiar Indian insight-homes are often remembered and identified by their colours. Whether it’s “the … Read more