Newsroom 
In a night where ideas met impact and creativity proved its commercial might, the 25th edition of the Effie India Awards delivered both celebration and surprise. The country’s sharpest marketing minds gathered on 13 February 2026 at Taj Lands’ End, as the industry honored campaigns that didn’t just win hearts – but delivered measurable business … Read more
Bengaluru: Story TV has rolled out a vibrant new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga, blending cricketing flair with the fast-paced energy of short-form storytelling. The campaign film presents Chahal in a playful new avatar as “Chief Story Officer,” sparring creatively with Shefali as they brainstorm ideas for a new short … Read more
Mumbai: Hyundai Motor India, in collaboration with Universal Music Group for Brands (UMGB), has unveiled the season finale of Hyundai Spotlight with ‘Mainu Sab Mileya’, an original romantic track by singer-composer Akhil Sachdeva and emerging artist Shambhavi Thakur. Positioned as a contemporary love ballad, Mainu Sab Mileya captures the quiet comfort and emotional security found … Read more
Colgate-Palmolive India has unveiled its latest campaign for Colgate Visible White Purple, featuring actor Kriti Sanon and cricketer Abhishek Sharma. The film positions teeth whitening not just as oral care but as an integral part of daily beauty and grooming routines. The campaign introduces the product’s purple formula, designed using colour theory to neutralize yellow … Read more
Dot & Key has unveiled its new summer campaign for the Vitamin C + E Super Bright Sunscreen, featuring actor Shanaya Kapoor. While the formula remains unchanged, the refreshed packaging aims to make the sunscreen more accessible and convenient for daily use, without compromising its SPF 50 PA++++ protection. The digital film showcases everyday skincare … Read more
upGrad has launched a new Valentine’s Day campaign titled AI Love You, using music-led storytelling and pop-culture cues to reposition Artificial Intelligence as a partner in personal and professional growth. The integrated initiative aims to drive awareness for upGrad’s AI upskilling programmes while making the technology feel more familiar, human, and empowering. At a time … Read more
Havmor Ice Cream is reimagining Valentine’s Day with its new campaign, #BeMyHeartbeat, challenging predictable traditions and positioning ice cream at the heart of modern celebrations. Part of LOTTE India Corporation Ltd., Havmor is shifting the focus from routine gift exchanges to joyful, experience-led moments that feel personal and memorable. Built on the insight that today’s … Read more
Swiggy is redefining Valentine’s Day celebrations by transforming dining out into a curated cultural moment. Through Swiggy Dineout and Swiggy Scenes, the brand has launched Hard Launch Tables-a limited-edition Valentine’s Day activation across Delhi, Mumbai, and Bengaluru. Designed for couples ready to make their relationship “official,” Hard Launch Tables promise a rare, high-value dining experience … Read more
AJIO has stepped into the micro-drama space with the launch of SUIT YOURSELF, an Instagram-first original series that signals a shift towards long-form, character-led storytelling. The series is the first release under the brand’s newly introduced branded content slate, AJIO ORIGINALS, aimed at building distinctive brand IPs through narrative-driven formats. Link: https://www.instagram.com/p/DUVlwo_kg9G/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Designed specifically for … Read more
Asian Paints has unveiled a new cricket-themed anthem, Rang De India, celebrating the deep emotional bond between Indian households and the sport. The initiative builds on the brand’s partnership with the Board of Control for Cricket in India (BCCI), where Asian Paints serves as the Official Colour Partner of India Home Cricket. At the heart … Read more
All Rights Reserved @2025ViralVault
