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Nestlé India has rolled out a new digital campaign for its MAGGI Spicy range, built around the bold yet understated line ‘Mujhe Mirch Nahi Lagti’. The campaign taps into the mindset of young consumers who stand firm in their choices, responding to judgement with calm self-belief rather than loud defiance. Using spice as a metaphor, … Read more
L’Oréal closed 2025 with a strong and resilient performance, reinforcing its position as the world’s leading beauty company despite an increasingly volatile global environment. The year marked a decisive phase in the Group’s evolution, combining solid financial results with deep strategic transformation. In 2025, L’Oréal reported sales of €44.05 billion, reflecting a like-for-like growth of … Read more
Fevicol Shoefix, from the house of Pidilite Industries, has unveiled its Valentine’s Day campaign titled ‘Jodi Salamat Rahe’, using trademark humour to draw a charming parallel between romantic relationships and an everyday problem-a broken shoe. The campaign film leans into a nostalgic, 90s Bollywood-inspired treatment, complete with heightened melodrama and familiar visual codes of classic … Read more
Wendy’s India has rolled out a nationwide consumer engagement campaign themed around the T20 World Cup, in partnership with Coca-Cola, the official sponsor of the tournament. Timed to capitalize on India’s cricket frenzy, the initiative blends food, fandom, and rewards to turn everyday burger orders into celebratory moments. Running from February 7 to March 8, … Read more
boAt has entered the dashcam category with the launch of its Hive Dashcam range, backed by a digital-first campaign titled ‘Avoid Dash Dash’. Staying true to the brand’s tone of wit and everyday relatability, the campaign uses a familiar urban scenario to position dashcams as a practical solution to India’s chaotic road culture. The film … Read more
Airbnb is doubling down on high-end travel demand as affluent consumers continue to spend, even while budget-conscious travellers scale back. The platform reported stronger-than-expected quarterly revenue and forecast a solid first quarter, underlining the resilience of premium travel heading into 2026. Airbnb said guests are increasingly choosing larger, more upscale properties and travelling to higher-priced … Read more
Honasa Consumer Ltd delivered a strong performance in Q3 FY26, reporting a 93% year-on-year jump in consolidated profit after tax to Rs 50.2 crore, driven by margin expansion and tighter control over advertising spends. For the October–December quarter, the company’s revenue from operations grew 16.2% YoY to Rs 601.5 crore, while total income stood at … Read more
KSI’s recent India tour turned into a masterclass in creator-led brand engagement, as Spinny partnered with the global creator to deliver high-impact, fan-first experiences across Mumbai and Delhi. Rather than relying on conventional endorsements, Spinny embedded itself directly into KSI’s content ecosystem. One of the most talked-about moments unfolded at Juhu Beach, where an unannounced … Read more
Mobavenue AI Tech Limited has reported a strong financial performance for the quarter ended December 31, 2025, delivering robust year-on-year growth across revenue, profitability and margins. The company’s unaudited consolidated results highlight the continued scale-up of its AI-powered, outcome-driven advertising and marketing platforms. Revenue from operations for Q3 FY26 stood at ₹5,512 lakhs, registering a … Read more
Prime Video offered an early preview of its 2026 Asian content slate at the inaugural Prime Video Presents: International Originals, underlining its growing focus on globally resonant stories from Japan, Korea, and India. The showcase was unveiled by Gaurav Gandhi, Vice President, APAC & ANZ, Prime Video, and reinforced the platform’s long-term commitment to premium … Read more
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