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Dish TV has launched a new campaign centred on the idea that small, everyday choices can significantly improve daily life. Built around the thought, ‘Kuch chhota sa karne par, life hogi behtar,’ the campaign positions television viewing as one such area where minor changes can create a smoother experience. Conceptualised by Enormous, the campaign draws … Read more
Asian Paints has launched its latest corporate campaign, ‘Rangon Ki Warranty’, shifting the narrative around paint from a functional benefit to an emotional marker of identity. Built on the thought “Rang hi asli pata hai,” the campaign taps into a deeply familiar Indian insight-homes are often remembered and identified by their colours. Whether it’s “the … Read more
Reed Hastings will step down as chairman of Netflix and not seek re-election to its board in June, bringing to a close a leadership journey spanning nearly three decades. Hastings, 65, had already transitioned away from day-to-day operations in 2023, moving from co-CEO to executive chairman. Leadership responsibilities are now shared by Ted Sarandos and … Read more
Tata Motors didn’t just enter the electric vehicle space-it methodically built India’s EV ecosystem. What set its journey apart wasn’t timing, but trust. Long before EVs became a conversation, Tata carried decades of credibility rooted in the legacy of J. R. D. Tata. That trust became a decisive advantage in a category where consumers were … Read more
American Eagle has launched a new campaign featuring Sydney Sweeney, shifting focus from last year’s headline-making “Great Jeans” narrative to a summer-centric push for jean shorts. Titled “Syd for Short,” the campaign positions denim cutoffs as a seasonal essential, blending the brand’s legacy of self-expression with a fresh, laid-back aesthetic. Set against sunlit beaches and … Read more
The Cannes Lions International Festival of Creativity 2026, scheduled from June 22 to 26, has announced its awarding jury line-up, with ten professionals from India selected across categories. The Indian jury members include leaders from agencies and organisations such as Ogilvy, McCann, Dentsu Creative, and VML, among others. The selected names are Rakesh Menon (Creative … Read more
Waaree Energies has introduced a new integrated campaign, ‘Don’t Worry, Trust Waaree’, during the ongoing Indian Premier League 2026, in collaboration with Rajasthan Royals. The campaign film features Rajasthan Royals players and uses cricket-led storytelling to bring solar energy solutions into everyday consumer contexts. By drawing a parallel between the trust fans place in their … Read more
Instamart sparked widespread buzz with a high-energy on-ground activation at Hussain Sagar Lake, where crowds gathered to literally dig for gold. The campaign, tied to the festive momentum of Akshaya Tritiya, cleverly blended physical engagement with a digital product push. At the centre of the activation was a sandpit filled with hidden coins in collaboration … Read more
Atomberg Technologies has rolled out a new campaign featuring Jackie Shroff to promote its water purifier, using humour and nostalgia to simplify a typically technical category. The campaign cleverly reworks the recall of Shroff’s iconic polio awareness ads, adapting the familiar format into a light-hearted narrative that makes product features more accessible to a wider … Read more
Pepper Communications Group (PCG) has been appointed as the public relations partner for Apis India, as the FMCG brand sharpens its focus on structured and strategic communications. The mandate spans media relations, reputation management, and overall communication strategy, aimed at strengthening the brand’s positioning among key stakeholders. Founded in 1983, Apis India has built a … Read more
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