Newsroom

District by Zomato has unveiled a new Valentine’s Day campaign that celebrates a simple but often overlooked truth in modern romance: effort matters. Featuring actor Ishaan Khatter, the film offers a light-hearted yet insightful take on dating, nudging audiences to move beyond vague plans and embrace intentional, well-thought-out gestures. Video Link: https://www.instagram.com/reel/DUpWD2aCImH/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The campaign opens … Read more

PUMA India has partnered with Bumble and HYROX to introduce a new fitness-led dating format this Valentine’s Day, aimed at singles who prefer movement over small talk. The one-day activation will take place on February 14 at Phoenix Market city, bringing together fitness-curious individuals aged 21–35 for a beginner-friendly workout followed by a social mixer. … Read more

Protinex has launched #NoChairDare, a nationwide awareness movement designed to spotlight India’s growing protein gap by encouraging people to test their everyday muscle strength through a simple wall-sit challenge. The initiative brings attention to the combined impact of sedentary lifestyles and low protein consumption, translating nutrition awareness into an easy, relatable action. Live across digital … Read more

Panasonic Life Solutions India has launched a new television campaign for its residential air conditioners titled ‘India Ka Captain Cool’, featuring Indian cricket legend MS Dhoni. The campaign builds a strong emotional and functional parallel between Dhoni’s calm, dependable personality and Panasonic air conditioners designed to deliver consistent performance in India’s demanding climate. Set in … Read more

TechnoSport, one of India’s fastest-growing activewear brands, has launched a new digital content initiative in partnership with international cricket star Ravichandran Ashwin. Titled ‘Game Changers of the Decade’, the campaign is a five-episode YouTube series that celebrates the most influential cricketers of the last ten years across key facets of the sport. Set against the … Read more

Hindustan Unilever Limited (HUL) reported a 2.4% year-on-year increase in advertising and promotions expenditure, reaching Rs 1,522 crore for the quarter ended December 2025, compared to Rs 1,486 crore in the same period last year. However, ad spends declined 6.7% sequentially from Rs 1,632 crore in the previous quarter. The FMCG major posted consolidated revenue … Read more