Newsroom

Mumbai-based creative and digital agency Django has secured the digital mandate for Snabbit, India’s fast-growing hyperlocal quick-service platform offering on-demand home services. The partnership marks a strategic step as Snabbit looks to strengthen its digital presence and accelerate expansion across key urban markets. Founded in 2024, Snabbit is redefining everyday home management by delivering trained … Read more

This Valentine’s Day, Frido, India’s leading D2C ergonomics and comfort solutions brand, is tapping into pop culture to spotlight a far more personal issue-ignored body pain. With its latest campaign, ‘Red Flags Hurt’, the brand cleverly repurposes dating lingo to drive awareness around physical discomfort and self-care. Built on a sharp cultural insight, the campaign … Read more

IGP, a global D2C multi-category gifting platform, has unveiled its Valentine’s Day campaign ‘In My Lover Era’, redefining how love is expressed in public spaces. Moving beyond traditional gifting cues like flowers and chocolates, the campaign celebrates emotion, expression, and connection through a city-wide, tech-enabled activation in Mumbai. Video Link: https://www.linkedin.com/feed/update/urn:li:activity:7427354469497106432 At the heart of … Read more

Story TV, a microdrama-focused content platform in India, has announced the appointment of Indian cricketer Yuzvendra Chahal as its Chief Story Officer. The move signals the platform’s intent to deepen its creative playbook and expand its storytelling footprint across genres. In his new role, Chahal will collaborate closely with the Story TV team to co-create … Read more