Newsroom

Pet care platform Supertails has rolled out a new brand campaign rooted in the cultural fabric of Bengaluru, featuring creator Danish Sait. The campaign marks a shift in the brand’s storytelling approach, moving beyond product-focused communication to a more immersive, locally resonant narrative. Video Link: https://www.instagram.com/reel/DXJBNkok_S7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set in Bengaluru, the film draws heavily from the … Read more

AZORTE has unveiled its latest campaign for ‘AZ by AZORTE’, a youth-focused line designed to resonate with Gen Z’s evolving approach to fashion and identity. Built around the popular “fit check” format, the campaign features digital creators showcasing their personal style through short, creator-led films. These narratives go beyond trend-following, highlighting fashion as a form … Read more

Pee Safe has launched its latest digital campaign, #BeInYourComfortZone, marking the onboarding of Smriti Mandhana as the ambassador for its Comfort Range. The campaign signals a shift from purely functional messaging to a more emotional, everyday narrative around intimate hygiene and personal comfort. At its core, the campaign highlights how small moments of discomfort can … Read more

Swiss watchmaker Rado has named Smriti Mandhana as its ‘Friend of the Brand’, further deepening its association with the sport of cricket while reinforcing its focus on innovation-led storytelling. The partnership brings Mandhana into Rado’s growing roster of cricket-linked ambassadors, which includes players like Kagiso Rabada and Cameron Green. Known for her elegance and consistency … Read more

Deconstruct is leaning into entertainment and cultural storytelling with its latest campaign featuring Anirudh Ravichander, spotlighting its Gel Sunscreen as an everyday essential for Indian consumers. Built on the insight that while sunscreen adoption is rising, comfort and wearability remain key barriers, the campaign addresses a familiar problem-greasy, heavy formulations that don’t suit hot and … Read more

Nespresso is reshaping its global marketing narrative with the launch of its Vertuo World campaign, marking a strategic shift in how the luxury coffee brand positions itself. Fronted by global pop icon Dua Lipa, the campaign introduces a fresh cultural edge, while longtime ambassador George Clooney transitions into a supporting role. Launched on April 14, … Read more