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Birla Estates and RCB Strengthen Partnership with New #StoriesPerSqFt Campaign

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Birla Estates, a subsidiary of Aditya Birla Real Estate, has unveiled its 2025 T20 cricket season campaign featuring Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. The #StoriesPerSqFt campaign draws creative parallels between memorable moments at Chinnaswamy Stadium and experiences in Birla Estates homes. This marks Birla Estates’ fourth consecutive year partnering with Royal Challengers Bengaluru … Read more

WPP acquires InfoSum to boost AI-powered marketing solutions

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WPP has acquired InfoSum, a data collaboration platform that will work with GroupM to develop AI-driven marketing solutions using secure data infrastructure. The acquisition provides WPP with access to privacy-safe data for marketing intelligence, audience targeting, and AI model training. InfoSum’s cross-cloud technology allows companies to connect data sources without moving or exposing sensitive information. … Read more

Kusha Kapila Secures Funding for UnderNeat After Clever Pre-Launch Campaign

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Influencer-turned-actor Kusha Kapila has successfully secured backing for her innerwear brand UnderNeat from Fireside Ventures, with Mamaearth co-founder Ghazal Alagh joining as an investor. According to Moneycontrol, the seed funding is expected to be between Rs 8-10 crore, though official figures haven’t been disclosed. What makes this launch particularly noteworthy is Kapila’s innovative pre-launch marketing … Read more

Kingfisher Reimagines Iconic ‘Oo La La’ Anthem with IPL Stars

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Kingfisher Premium Packaged Drinking Water has refreshed its legendary ‘Oo La La’ jingle through two new advertisements featuring players from Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH). The Ogilvy-created campaign blends cricket with regional music to appeal to younger audiences. The LSG film showcases Rishabh Pant, Nicholas Pooran, and David Miller joining artists Bharg … Read more

Shilpa Shetty Champions Natural Mosquito Protection in New Mamaearth Campaign

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Mamaearth has launched a new campaign for its Mosquito Repellent range featuring brand ambassador Shilpa Shetty Kundra, highlighting the challenges parents face in protecting children from mosquito-borne illnesses. The campaign film, conceptualized by creative agency Steve Priya, promotes Mamaearth’s natural repellent products containing Citronella Oil, Eucalyptus Oil, and Peppermint Oil, which provide up to 12 … Read more

Finkeda Named Gujarat Titans’ Official Digital Payments Partner for IPL 2025

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Finkeda, a digital banking and fintech solutions company, has announced its partnership with Gujarat Titans as the team’s “Official Digital Payments Partner” for IPL 2025. This strategic collaboration aims to expand financial access in tier 2, 3, and 4 cities while raising awareness about Finkeda’s digital banking solutions through cricket’s massive reach. Colonel Arvinder Singh, … Read more

Victoria’s Secret Now Available on Nykaa Fashion in India

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Victoria’s Secret has officially launched on Nykaa Fashion, bringing its renowned collection to Indian consumers through Nykaa’s website and mobile app. The partnership offers Indian shoppers access to Victoria’s Secret’s complete range of intimate apparel, sleepwear, and athleisure. The collection includes lace lingerie sets, everyday essentials, robes, pajama sets, loungewear, leggings, sports bras, and athletic … Read more

LinkedIn Selects Publicis Media for Global Media Management

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LinkedIn has appointed Publicis Media, the global media division of Publicis Groupe, to handle its worldwide media planning and buying operations, according to a recent Adweek report. This significant win for Publicis Media comes just one week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads, indicating a comprehensive refresh of … Read more

WPP Wins Global Shopper Marketing Account for Heineken Portfolio

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WPP has secured the global shopper marketing and commerce partnership for Heineken’s flagship brand portfolio, including Heineken®, Heineken® 0.0, and Heineken® Silver. This expanded relationship highlights WPP’s strength in delivering AI-powered marketing solutions at scale. The partnership focuses on developing below-the-line marketing activities to create distinctive brand experiences across key consumer touchpoints. A specialized team … Read more

Hypothesis by OML Secures Ather Energy’s Influencer Marketing Account

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Ather Energy has appointed Hypothesis, the specialized influencer marketing division of Only Much Louder (OML), to manage its influencer marketing initiatives. The partnership aims to strengthen Ather’s brand presence among Gen Z and millennial audiences through data-driven creator collaborations. Hypothesis will leverage its proprietary AI-powered technology platform to develop tailored creator-first content across social and … Read more

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