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Parle Products has unveiled a heartwarming campaign for Parle-G this Chhath Puja, celebrating the quiet power of empathy through its enduring message, ‘G Maane Genius.’ The film tells the touching story of a young boy who notices his pregnant aunt’s sadness at being unable to take part in Chhath rituals due to health restrictions. In a simple yet … Read more
Edge by Titan has unveiled its latest campaign for the Edge Ultraslim, the brand’s slimmest creation yet at just 3.3 mm. The campaign is a poetic tribute to patience, craftsmanship, and the art of mastering time – celebrating design as meditation rather than motion. https://www.instagram.com/reel/DO-uQOVE3yY/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Far from a conventional product launch, the campaign film captures a craftsman … Read more
This festive season, Tanishq celebrates the enduring spirit of home with its new Diwali campaign, ‘India Wali Diwali,’ conceptualised by Lowe Lintas. The heartwarming film captures how Indians living abroad recreate the essence of Diwali – keeping traditions alive and hearts connected, no matter the distance. Told through the eyes of a young girl who has never experienced Diwali in … Read more
Nykaa, India’s leading beauty and lifestyle destination, has joined forces with YouTube Shopping to elevate creator-led commerce and nurture the next generation of beauty and lifestyle creators. Under the collaboration, Nykaa joins the YouTube Shopping Affiliate Program, enabling creators to tag and recommend Nykaa products directly in their videos. This seamless integration allows viewers to discover and shop … Read more
A witty full-page print story turns a missing sock into a tale of rediscovery, marking Flipkart’s creative twist for the Big Bang Diwali Sale. In a world obsessed with hashtags, hooks, and short-form content, Flipkart has chosen to slow things down this Diwali – with a full-page print story that feels like a love letter to classic … Read more
The collaboration lets users design personalised avatars via Google Gemini, blending AI innovation with Diwali’s spirit of creativity and connection. Coca-Cola India is lighting up this Diwali with a unique blend of tradition and technology, partnering with Google to launch ‘Festicons’ – AI-generated, customisable festive avatars that allow users to create and share personalised Diwali greetings. The initiative, powered … Read more
The new range reimagines festive gifting with playful cracker-shaped chocolates and indulgent mithai-inspired fusions. As India readies for Diwali, Mondelez India is adding a dash of novelty to festive gifting with the launch of Cadbury Celebrations Crackers and Cadbury Celebrations Fusions. The two new collections blend Cadbury’s signature indulgence with India’s festive traditions, offering consumers innovative ways to share joy … Read more
In a landmark move for women’s financial empowerment, LXME, India’s leading women-focused financial platform, has launched LxmePay, the country’s first UPI payment solution designed exclusively for women. Alongside the launch, the platform unveiled ‘Main Lxme Hoon: The Pink Revolution’, a campaign celebrating women taking charge of their financial journeys. More than a payments app, LxmePay combines seamless transactions with intelligent … Read more
Insights from industry leaders highlight trends, consumer behaviour, and festive opportunities in Q-commerce. Publicis Commerce India and MMA Global India have unveiled The Quick Commerce Playbook India 2025, a comprehensive guide designed to help marketers navigate growth and profitability in India’s fastest-growing retail channel. The playbook was launched at an MMA Global India event in Mumbai, … Read more
Following a multi-agency pitch, Tonic Worldwide to drive NICMAR’s digital presence across social, SEO, performance, and influencer marketing. NICMAR (The National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital marketing partner after a competitive multi-agency pitch. Under the partnership, Tonic Worldwide will manage social media, SEO, performance marketing, influencer collaborations, and offline … Read more
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