Newsroom

TRESemmé has partnered with the upcoming The Devil Wears Prada 2, bringing its global collaboration to India with a campaign that blends cinema, style, and storytelling. As the film’s official haircare partner, TRESemmé positions hair as more than just a finishing touch-it becomes a defining element of character and confidence. For the India leg, the … Read more

Jindal Stainless is stepping beyond its traditional B2B roots with a new consumer-facing campaign, ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’, fronted by Ranveer Singh. The move marks a strategic shift aimed at making the brand more visible and relevant to end consumers. At the heart of the campaign is the introduction of … Read more

Plum has partnered with Kalyani Priyadarshan to spotlight its “chemistry-first” approach to skincare, extending the idea beyond formulations to how the brand connects with its audience. The collaboration is rooted in a simple yet layered insight-great results come from the right chemistry, whether in skincare or storytelling. Drawing parallels with filmmaking, the campaign highlights how … Read more

Fixderma is turning up the volume on skincare awareness with a new musical jingle film aimed at Gen Z, tackling one simple problem-people forget their sunscreen. The campaign introduces a television commercial that follows four Gen Z characters through their everyday routines, subtly weaving SPF into moments that feel natural and relatable. Instead of pushing … Read more

Navi has unveiled a new campaign film under its ongoing ‘Hurrypur’ platform, turning an everyday breakdown into a high-speed spectacle to reinforce its core message-speed in digital payments. Conceptualised by Sideways Consulting and produced by Early Man Film, the film is set during the cricket season, tapping into the cultural pulse of fast-paced action and … Read more