Newsroom 
Ching’s Secret has long belonged to Ranveer Singh, who sang “My Name is Ranveer Ching,” battled villains, and even travelled to space, all powered by Schezwan Chutney. Earlier this year, the brand revived the property with a new version of the song alongside Sreeleela. Now, without an official ambassador title, Alia Bhatt seems to have … Read more
Marico is giving haircare a distinctly emotional makeover with its latest campaign for Parachute Advansed Aloe Vera Enriched Coconut Hair Oil, moving the conversation on softness beyond product claims and into everyday intimacy. Built around the line “Baal Itne Soft, Chooye Bina Raha Na Jaaye,” the film reframes hair softness as something that sparks genuine … Read more
A new campaign is asking Indian families to rethink what caring for elderly parents really looks like. AGEasy, the D2C arm of Antara Senior Care under the Max Group, has launched a digital campaign featuring veteran actor Anupam Kher, built around the line “Taaki Aapki Fikr, Unki Freedom Ke Beech Na Aae.” The campaign challenges … Read more
TVS Motor Company is celebrating a rare kind of milestone, one built on two decades of racetrack DNA finding its way onto everyday roads. The company has crossed 7 million global customers for its performance brand TVS Apache and marked the occasion with a new campaign film, “Tu Race Laga.” Since 2005, Apache has run … Read more
Gaming and Formula One are colliding in India’s most-played battle royale. KRAFTON India has confirmed that Ferrari will make its BGMI debut through the game’s 4.5 update, rolling out July 16, 2026, marking the first time the Italian marque’s vehicles and brand identity enter the BGMI universe. The collaboration builds on KRAFTON Inc.’s global tie-up … Read more
Actor and entrepreneur Kunal Kapoor has launched MetaGO, a doctor-led metabolic health platform aimed at helping people manage obesity and related metabolic conditions through structured medical care, diagnostics and long-term clinical support. The idea for MetaGO grew out of what its founders, Kunal Kapoor, Varun Sheth and Zaheer Adenwala, witnessed over a decade of building … Read more
Rishab Mukherjee has joined Yum! Brands as Chief Marketing Officer for KFC South Asia. Excited to lead one of the world’s most iconic brands, he looks forward to building on KFC’s legacy while bringing fresh energy to a new generation of consumers alongside the brand’s talented team.
Nothing has launched the Phone (4b) RCB Edition today, marking a highly exclusive, limited-run collector’s item that celebrates the brand’s title sponsorship of Royal Challengers Bengaluru and the team’s back-to-back championship legacy. Video Link: https://www.instagram.com/reel/DacBfiJkkIy/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Akis Evangelidis, Co-founder and India President of Nothing, said the partnership with RCB brings together two communities driven by the … Read more
Footwear brand Sparx has expanded its Summer Swag campaign with the launch of its new Chunky Sole Sandals, roping in actor Chunky Pandey as the face of the initiative. Conceptualised by Mudra, the campaign builds on the coincidence of the actor sharing his name with the product to craft a humour-led marketing narrative. Video Link: … Read more
KFC has rolled out a playful new campaign featuring Arjun Kapoor and Anshula Kapoor, turning the universally recognised peace sign into a “piece” sign to celebrate Fried Chicken Month. Link: https://www.instagram.com/reel/DaVN2NWT-VK/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign kicked off with cryptic social media teasers and brand interactions hinting that the peace sign secretly stood for a chicken piece, building … Read more
All Rights Reserved @2025ViralVault
