Newsroom

Blending technology with pop culture, OpraahFx has rolled out a new content collaboration featuring ChatGPT and Mohammed Siraj. Designed for social-first consumption, the initiative reflects how AI is increasingly becoming part of everyday digital behaviour. Video Link: https://www.instagram.com/reel/DXZZHgzDMDN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The film centres on Siraj interacting with ChatGPT in a conversational, relatable format that mirrors how users … Read more

Staying true to its straightforward brand philosophy, super.money has released a new film in its ongoing cashback campaign, this time featuring Arbaaz Khan. The campaign cleverly uses an unexpected casting twist to reinforce a consistent message-no matter what changes, the offer stays the same. Set in a film-shoot environment, the narrative opens with the absence … Read more

Reinforcing the evolution of viewing habits in Indian households, JioStar has launched its latest campaign, ‘Watch on HD’, urging audiences to experience the Indian Premier League 2026 in high definition on Star Sports HD. Anchored by a light-hearted brand film, the campaign captures a familiar family setting where a young boy questions his parents for … Read more

Tapping into the emotional power of new beginnings, Tata Capital has launched its latest campaign, ‘Sab Shubh Hoga’, featuring Shubman Gill. Conceptualised by Schbang, the campaign combines cultural insight with contemporary storytelling to connect with audiences across India. At its core, the campaign draws from a deeply rooted belief-starting anything new on an auspicious note. … Read more

Stepping beyond fragrances into science-led personal care, Vanesa has introduced its new Pro+ underarm roll-on range, supported by a campaign featuring Kareena Kapoor Khan. The launch marks the brand’s entry into the derma-care category, signalling a shift toward everyday skincare-driven solutions. The campaign film brings underarm care into a more open and relatable space, positioning … Read more

In a heartfelt celebration of early childhood, Sebamed has launched its latest campaign, ‘Ready for the World’, highlighting the significance of a baby’s first milestones while drawing attention to an often-overlooked aspect-skin development. Conceptualised by Leo and directed by Benaifer Mallik, the campaign presents an emotionally rich narrative capturing moments like a baby’s first word, … Read more