Koffee With Karan returns for its ninth and final season on October 14, with eight brands partnering with the show on JioHotstar’s Peacock Hub. The line-up spans payments, travel, home, food and consumer categories.
Jaquar Bath + Light and Visa come on board as co-presenting partners, while Cadbury Bournville is the co-powered-by partner. Airbnb, FabriCare by D’Decor, Parle Hide & Seek Caffe Mocha Cookies and Tata Gold Coffee join as special partners, and Pantaloons is the associate sponsor.
Speaking about the advertiser response, Bhaskar Ramesh, Head, Entertainment Sales, Digital, JioStar, said the show is more than an entertainment property, calling it a shared cultural event for Indian viewers. He added that the marquee line-up reflects the lasting pull of high-engagement, premium storytelling. According to him, JioHotstar pairs that cultural resonance with seamless, modern brand integrations that deliver real value across diverse categories.
Created and hosted by Karan Johar, Koffee With Karan premiered in 2004. Over eight seasons and 161 episodes, the show has featured celebrity conversations, rapid-fire rounds and other recurring segments. The ninth season premieres on October 14 on The Peacock Hub on JioHotstar.
