Cadbury Celebrations has launched its Diwali campaign, built around the everyday nok-jhok between neighbours. Rooted in life in residential areas, it shows how small quarrels over parking spots, boundary walls, pets, noisy parties or compound cricket games can sit alongside real affection. The brand has released a TV and digital film, along with a short … Read more
Google has launched Search profiles in India, giving eligible creators a way to bring their presence across social media and content platforms into a single profile. People can then find that profile directly through Google Search and Discover. The feature is designed to help creators connect their online identities, making it easier for audiences to … Read more
Koffee With Karan returns for its ninth and final season on October 14, with eight brands partnering with the show on JioHotstar’s Peacock Hub. The line-up spans payments, travel, home, food and consumer categories. Jaquar Bath + Light and Visa come on board as co-presenting partners, while Cadbury Bournville is the co-powered-by partner. Airbnb, FabriCare … Read more
Abhishek Iyer takes on a new leadership role as Chief Marketing Officer at India Basketball League, bringing his extensive experience across sports and entertainment from FanCode, Sony Sports, and Disney Star.
GetLook, the at-home beauty and salon services platform, has announced Bollywood actor Vaani Kapoor as the face of its upcoming brand campaign series. The partnership pairs Kapoor’s contemporary elegance with GetLook’s aim of making professional salon experiences accessible from home. The campaign series will show Kapoor experiencing GetLook’s services, including Gold Facial, Korean Glass Wax, … Read more
To promote its Big Billion Days 2026 sale, Flipkart-owned Cleartrip has taken a playful route. It issued front-page “apologies” to Swiggy and Zomato for the employees who might take leave and head off on a holiday. The Apology to Brands campaign ran in The Economic Times (Bengaluru edition) and The Gurgaon Times on October 10. … Read more
The One Club for Creativity, in partnership with Omnicom Advertising India, has concluded the fifth edition of Portfolio Night in India. Aadya Adukia from the Mumbai in-person edition and Aaradhya Gandhre from the pan-India virtual edition emerged as the two winners, chosen from emerging creatives who presented their work to some of the industry’s top … Read more