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S8UL has announced YouTube as the official partner for its Esports World Cup (EWC) 2026 campaign, rolling out a mix of digital and on-ground initiatives that include Gaming House watch parties, creator collaborations, a 15-city India tour and behind-the-scenes content on the platform. The Gaming House Watch Parties, first launched during S8UL’s EWC 2025 campaign, … Read more
For years, “I’m Worth It” has been one of the most recognisable lines in advertising. L’Oréal Paris built an entire identity around the idea that women deserve to take up space, claim confidence, and back themselves. Now, the brand is putting that philosophy to work somewhere it matters considerably more than a television commercial – … Read more
In 1935, an anonymous worker at a factory in York, England, dropped a note in the suggestion box. The idea was simple – make something a man could carry in his lunchbox without it melting. That note became KitKat. Nine decades later, the country eating more KitKat than anywhere else on the planet isn’t Britain. … Read more
AI ads have a problem. Most of them feel cold, clever, and completely disconnected from real life. Google just found a way around that – and it involved Harry Kane, a custom apron, and a barbecue in crisis. Just days before Kane scored a match-winning brace to carry England past DR Congo in the FIFA … Read more
Most fashion brands still design for occasions. Gen Z has stopped waiting for them. Jockey seems to be one of the few labels that actually gets this. With the latest expansion of JKY Groove – its youth athleisure line – the brand isn’t just dropping new styles. It’s making a statement about how a generation … Read more
Adobe has announced a wave of new partnerships and AI integrations aimed at speeding up enterprise adoption of agentic AI, reinforcing its role as a bridge between creativity, marketing, and customer experience technologies. The expansion brings together major agency networks and tech providers – WPP, Accenture Song, Omnicom, Stagwell’s Code and Theory, Anthropic, and Microsoft … Read more
Eyewear retailer Lenskart Solutions Ltd has approved a major corporate restructuring, merging two wholly owned subsidiaries into the parent company while simultaneously greenlighting a new joint venture with Chinese eyewear firm Mingfeng Glassesworld Ltd (MGL) to strengthen its India business. In a regulatory filing on Thursday, Lenskart’s board confirmed the amalgamation of Dealskart Online Services … Read more
WhatsApp has pushed back against reports that users are hoarding high-profile usernames, clarifying that names tied to public figures can be claimed only by their verified owners. The Meta-owned platform issued a detailed FAQ addressing concerns as India’s government continues to examine the new username feature over fears of impersonation and fraud. The username system, … Read more
The Food Safety and Standards Authority of India (FSSAI) has issued notices to several major beverage brands over their use of the term “energy drink” and related functional claims on packaging and marketing. Link: https://www.instagram.com/p/DaQCMqvj1Q8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== In a series of Instagram posts on July 1, the regulator named brands including Red Bull, Monster, Reliance Consumer Products’ … Read more
Mastercard has launched a new campaign, ‘Sirf Card Nahi, Mastercard’, built around a simple idea – everyday spending deserves more than just a card, it deserves one that works harder for you. The campaign unfolds across nine short films, each rooted in a familiar spending moment: paying utility bills, booking travel, shopping on EMI, tapping … Read more
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