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Adarsh Gourav Heads to the Northeast for Air India Express’ New Docuseries

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Edstead has teamed up with Air India Express and Dentsu Sports & Entertainment for Voices of the Land, a six-part docuseries starring actor Adarsh Gourav, premiering on JioHotstar on July 3. Video Link: https://www.instagram.com/reel/DaLOI4oJ7ey/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The series follows Gourav as he journeys across the Northeast, documenting the traditions, music, folklore and everyday lives of indigenous communities … Read more

ITC Joins the Cola Race With Sunfeast Sip N Fizz

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ITC has stepped into the carbonated soft drinks category with the launch of Sunfeast Sip N Fizz, marking its first move into the cola segment, as reported by The Economic Times. The rollout has started small and deliberate – currently available only in Andhra Pradesh and Telangana, where ITC appears to be testing consumer response … Read more

WhatsApp’s Privacy Feature Meets India’s Fraud Fears

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India’s IT ministry has directed Meta to explain, within three days, why regulatory action shouldn’t be taken against WhatsApp’s planned “usernames” feature, according to a government letter reviewed by Reuters. The ministry has ordered the rollout paused in the country until formal consultations are complete. The feature would let users reserve unique usernames and start … Read more

Tiny Sengupta Appointed CMO of Bajaj Electricals

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Bajaj Electricals has appointed Tiny Sengupta as its new Chief Marketing Officer. Bringing over 22 years of experience across FMCG and healthcare, she joins from Johnson & Johnson India, where she served as Country Director – Vision Care. In her new role, Sengupta will lead the marketing strategy and brand growth for Bajaj Electricals and … Read more

Dentsu Creative Named Creative Partner for Lotte India

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Lotte India, part of the global Lotte Group and a major confectionery player, has appointed Dentsu Creative as its creative agency partner following a multi-agency pitch. The account will be managed out of the agency’s Chennai office. The mandate covers Lotte’s entire portfolio, including Choco Pie, Pepero, and the Joee & Toffee range spanning Coffy … Read more

Zee Bags Bundesliga Rights, Bringing German Football Home to Indian Screens

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Zee Entertainment has secured exclusive broadcast and digital rights to the Bundesliga in India for the next five years, adding another marquee international football property to its growing sports portfolio. Starting with the 2026-27 season, matches will stream exclusively on Zee5 and air across Unite8 Sports channels, with coverage spanning live games, highlights, and dedicated … Read more

Polaroid’s New Ad Tells You to Put the Phone Down

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While AI-generated images grow harder to tell apart from real ones, Polaroid is betting that consumers still crave pictures that were actually lived, not generated. Link: https://www.instagram.com/p/DZm4MMnjcv9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The 89-year-old instant camera brand has launched The Best of Summer Analogue, a billboard campaign across London and New York built entirely on witty, screen-skeptical one-liners. Near Coney … Read more

Upasna Mattoo Named Brand Manager for Clinic Plus at Unilever

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Unilever has promoted Upasna Mattoo to Brand Manager for Clinic Plus in Mumbai. A part of the company since 2023 through the Unilever Future Leaders Programme (UFLP), she previously served as Area Beauty PRO Business Manager and has gained experience across consumer insights, brand strategy, and marketing during her journey with the FMCG giant.

When the G.O.A.T. Becomes a Fanboy: Messi’s Spider-Man Moment

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Everybody loves Messi. But this ad flips that – showing Messi loving someone else for once. Sony and Marvel’s new promo for Spider-Man: Brand New Day skips the obvious superhero-meets-athlete setup. Instead, the world’s greatest footballer walks into an ordinary New York diner hunting for Spider-Man, and runs straight into a starstruck, fumbling Peter Parker. … Read more

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