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Blending the intensity of cricket with the promise of clean energy, GREW Solar has launched its latest campaign, ‘The Next Starts Here’, in collaboration with the Gujarat Titans. The initiative uses sport as a storytelling lens to position solar energy as a reliable force behind consistent performance. The campaign film features Shubman Gill, Sai Sudharsan, … Read more
In a digital world where AI increasingly shapes what consumers see and choose, Adobe has introduced a new brand visibility solution aimed at helping businesses stay discoverable across AI-driven platforms while maintaining control over their owned digital experiences. Unveiled at Adobe Summit, the solution builds on Adobe Experience Manager, now enhanced with a contextual intelligence … Read more
In a move reflecting the growing importance of strategic healthcare communication, Teamwork Communications Group has secured the public relations mandate for Sarvodaya Healthcare. The partnership aims to strengthen the hospital group’s visibility and deepen its connection with stakeholders across North India. Under this mandate, the agency will oversee media relations, thought leadership initiatives, and integrated … Read more
ShareChat has elevated Vivekk Chaudhary to Director, recognising his consistent contribution to building and scaling the platform’s revenue and partnership ecosystem. In his new role, he will focus on strengthening monetisation across key verticals and expanding advertiser-funded revenue streams through content-led strategies. Previously Associate Director and Regional Sales Manager at ShareChat, and earlier associated with … Read more
DB Digital has appointed Piyush Thakur as Chief Revenue Officer to lead its advertising revenue strategy across web and app platforms. With over two decades of experience in digital sales and monetisation, including a key leadership stint at Inshorts, Thakur will focus on scaling DB Digital’s revenue engine and strengthening its monetisation capabilities as the … Read more
BHIVE Workspace has appointed Milind Soman as its brand ambassador, reinforcing its vision of integrating fitness and community into everyday work life. The partnership aligns with BHIVE’s campus-format coworking model, which goes beyond traditional office setups by combining workspaces with sports infrastructure and wellness-driven amenities. Its campuses feature facilities such as sports courts, fitness centres, … Read more
When cricket stops being just a game and turns into a nationwide emotion, brands don’t just advertise-they show up. That’s exactly what Mother Dairy is doing with its latest Connected TV (CTV) push during the Indian Premier League 2026 on JioHotstar. Conceptualised by WPP Media, the campaign isn’t about routine visibility-it’s about becoming part of … Read more
Picture this: you’re streaming a match, craving snacks and instead of searching elsewhere, the app already knows-and lets you act instantly. That’s the shift JioHotstar is bringing with its new purchase intent-led advertising solution. At the heart of this rollout is a smarter way to target audiences-not by who they are, but by what they’re … Read more
What if ads didn’t interrupt your show… but quietly lived where your next binge begins? That’s exactly the bet Frodoh and Chaupal are making with their new ‘first-screen’ monetisation framework for connected TV (CTV). Instead of squeezing ads into the middle of your favorite scene, this approach shifts the spotlight to the OTT home screen-the … Read more
Sony Pictures Networks India (SPNI) has acquired the media rights for the Asian Games 2026, set to take place in Japan from September 19 to October 4, 2026. The multi-sport event will be broadcast across Sony Sports Network channels and streamed digitally on Sony LIV in India and the subcontinent. Organised under the aegis of … Read more
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