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In an industry crowded with synthetic formulas and loud fragrance claims, Phitku built its entire identity around something Indian households have trusted for generations – alum, or fitkari. Founded in early 2025 by Sumit Marda, Neha Marda and Rahul Dokania, Phitku is a digitally native personal care brand built around alum, a trusted natural ingredient … Read more
WPP has announced the expansion of WPP Enterprise Solutions, its business unit dedicated to AI-led business transformation. Launched earlier this year as one of WPP’s four strategic operating units, the division brings together capabilities spanning commerce, consulting, content transformation, CRM, loyalty and first-party data, customer and product experience, and engineering and platforms. As part of … Read more
KFC India has launched its latest campaign, ‘Match Made In Madness’, to introduce the Double Chicken Dynamite, a new menu innovation that brings together two unexpected worlds – KFC’s crispy chicken and Korean noodles. The new offering layers two crispy Zinger fillets with Korean noodles, signature spicy mayo, cheese and bold spices, creating what the … Read more
MobiKwik has elevated Dhruv Wadhera to Chief Business Officer (CBO) – Offline Merchant Payments, where he will lead the expansion of the company’s offline merchant payments business across organised retail, oil & gas, general trade, and devices. The fintech firm also promoted Abhishek Mukherji to SVP – Bharat Connect and Online Merchant Payments, and Saurabh … Read more
FirstClub has launched a new brand campaign that shifts the conversation from delivery speed to grocery quality, timed with the company’s first anniversary. The campaign film uses humour to spotlight a common quick commerce frustration – inconsistent quality in fruits and vegetables – depicting relatable everyday grocery shopping moments while positioning product quality as a … Read more
Zydus Lifesciences has released the second film under its ‘Liver Ki Suno’ campaign, continuing its push for greater liver health awareness among Indian audiences. Conceptualised, scripted and produced by TheSmallBigIdea, the film features actor Ashish Vidyarthi and centres on a critical health message: liver disease often progresses silently, without visible symptoms, making early detection difficult … Read more
IRTH by House of Titan has launched KNITS, a new handbag collection built around material innovation, craftsmanship and sport-inspired functionality for women constantly on the move. The line features three versatile silhouettes – a shoulder bag, a handheld, and a miniature – combining lightweight engineered knit construction with refined leather detailing for effortless everyday style. … Read more
Citroën India has rolled out a new film for its ‘Flying Carpet’ suspension technology, and the approach borrows more from FMCG storytelling than typical automotive advertising. The film opens with a woman driving while her son, seated beside her, struggles to use his phone as the car bumps over potholes and through traffic. Frustration builds … Read more
Truecaller has partnered with Route Mobile to expand the reach of its Business Messaging platform for enterprise customers. Under the agreement, Route Mobile will give enterprises access to Truecaller Business Messaging, enabling them to send verified, rich-media messages through the platform. Priyam Bose, Global Head of GTM at Truecaller, said the partnership marks a significant … Read more
The Walt Disney Company has invested Rs 123 crore into JioStar India through fresh foreign direct investment (FDI), as reported by The Economic Times. This latest infusion follows Disney’s Rs 306 crore investment in JioStar India back in April, and comes in the wake of the Reliance-Disney joint venture, which merged the two companies’ media … Read more
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