Newsroom 
Reach continues to dominate media planning in India, while attention quality is still finding its place, according to the Beyond Reach report by Publicis Media India and MMA India. The study found that 81% of marketers place reach or incremental reach among their top three media-allocation metrics, whereas only 17% include attention quality in that … Read more
Procter & Gamble has teamed up with McLaren Racing to engage Formula 1 fans across Asia Pacific, marking the company’s first motorsport partnership in the region and its first APAC-led collaboration of its kind in the sport. Announced ahead of the Singapore Grand Prix, the deal will bring co-branded products and consumer activations featuring Head … Read more
Ashwini Hegde has taken on a new role as Associate Vice President at Kantar. She shared the update on LinkedIn, expressing excitement about this new professional chapter.
Veena Muley has joined NIVEA India as Integrated Media and Marketing Expert, moving from WPP Media, where she served as Client Leadership Manager for the Unilever account. She brings experience in integrated media planning, campaign strategy and execution across television, digital, OTT and social media.
Eternal’s Zomato and Blinkit have launched “Main Udega”, an anthem that looks past the delivery bag to the ambitions of the people carrying it. The Hindi track is composed by Amit Trivedi and sung by Junaid Ahmed, with lyrics by Sidhant Mago. Routed Media handled creative supervision and audio production. Link: https://www.instagram.com/reel/DeRQnUoKjlR/?utm_source=ig_web_copy_link&mdxt=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The song’s message … Read more
Harland Sanders probably never imagined that his 1930 roadside chicken stall would one day get a “Howzzat!” moment of its own. When KFC landed in India in 1995, it didn’t force the Colonel’s recipe on the country. It added Indian spice, put vegetarian options on the menu and tweaked its formats, which worked like a … Read more
OPPO has confirmed that its Find X10 Series will make its global debut on October 21 in Mallorca, Spain. Positioned as a “Hasselblad True-to-Life Camera”, the flagship lineup pairs new imaging hardware with the LUMO True Image Engine. Pete Lau, SVP and Chief Product Officer at OPPO, said users can simply open the camera and … Read more
Britannia has entered the Instagram microdrama space with its first short-form series for Cake Fudge It Brownie. Created with Tilt Brand Solutions, the campaign targets Gen Z and rests on a simple idea: when small things go wrong, laugh them off instead of letting them ruin your day. Link: https://www.instagram.com/reel/DeHMD_KoC-9/?utm_source=ig_web_copy_link&cplk=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The episodes turn familiar moments … Read more
Blue Dart Express has appointed Rabindra Purohit as Vice President – Legal, Compliance and Company Secretary, effective October 10, 2026. With nearly 25 years of experience, Purohit has previously held legal and compliance roles at Deepak Fertilisers, NIVEA India, Vodafone India and Bharti Del Monte Foods.
Amazon Ads, MMA Global India and WPP Media have launched a playbook titled “From Fragmentation to One View”. It aims to help Indian brands build connected, measurable advertising strategies across the entire consumer journey, and it names cross-channel measurement as the biggest barrier to full-funnel success. The need is clear. The number of touchpoints driving … Read more