Newsroom

Birla Opus Paints has rolled out its latest campaign, ‘Main Bhi…’, leaning into the power of peer validation to strengthen consumer trust. Featuring Vicky Kaushal alongside Ashish Vidyarthi and Sanjay Mishra, the films highlight how opinions shift when real-world experiences reinforce product claims. Conceptualised by Leo India, the campaign unfolds across everyday yet dynamic settings … Read more

Beardo has unveiled a new digital film for its Godfather fragrance, leaning into cinematic storytelling to elevate its product narrative. Instead of a conventional ad, the brand presents a stylised, character-driven film that centres on themes of authority, dominance, and resurgence. Featuring Danish Pandor in the lead, the film follows a powerful figure returning to … Read more

BIBA is stepping into the future of ethnic fashion with the launch of BIBA NXT, a sub-brand crafted for younger consumers who want tradition-with a twist. The move signals the brand’s push into the fast-evolving fusion wear space, where cultural roots meet contemporary style. BIBA NXT reimagines classic Indian textiles through modern silhouettes. The collection … Read more

Libas has expanded its portfolio with the launch of Gerua, a workwear-focused label designed for modern professionals. Marking its entry into the growing workwear segment, the brand combines affordability with technology-led design to cater to evolving office fashion needs. Video Link: https://www.instagram.com/reel/DXdYrfAhXoP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Positioned as an online-first offering, Gerua introduces a catalogue of over 100 styles, … Read more

Xiaomi India has rolled out a new campaign for the Redmi Note 15 Special Edition, swapping traditional feature-led advertising for a storytelling-driven narrative. Fronted by celebrity chef Sanjeev Kapoor, the campaign takes an unexpected turn by placing the calm culinary icon in a high-pressure kitchen setting. Conceptualised by Only Much Louder, the film unfolds like … Read more