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Unilever Shifts 50% of Ad Budget to Social Media: Can an Influencer-First Strategy Succeed? 

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Consumer goods giant Unilever is dramatically reshaping its marketing approach, allocating half of its estimated $7.5 billion annual advertising budget to social media platforms. This strategic pivot represents one of the most significant shifts in advertising strategy among major global brands. The 94-year-old company behind Dove, Ben & Jerry’s, and Hellmann’s is moving away from … Read more

KFC ‘Believe’ Campaign Refused to Conform. And Now We’re All in a Chicken Cult

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KFC’s unconventional “Believe” marketing campaign has transformed from quirky advertising into a cultural phenomenon. By deliberately breaking traditional fast-food marketing rules, the fried chicken giant has created what essentially functions as a devoted cult following. The campaign discarded conventional approaches of showcasing product close-ups and price promotions, instead embracing abstract messaging and surreal imagery that … Read more

Taboola Expands Advertising Partnership with Microsoft

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Taboola has reached a ten-year milestone serving advertisements on select Microsoft properties and is now expanding this relationship. The native advertising company will extend its services beyond MSN and Microsoft Edge to include Outlook and other applications within the Microsoft 365 productivity suite. For the past decade, Taboola has powered advertising on Microsoft’s digital properties … Read more

AI Gets Personal: 20 Ways Nvidia’s GTC Could Reshape Marketing

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Nvidia’s recent Graphics Technology Conference (GTC) unveiled groundbreaking AI advancements poised to transform marketing. The technology giant’s innovations signal a shift toward hyper-personalized, efficient marketing strategies. Real-time customer behavior analysis allows marketers to instantly adapt campaigns based on consumer interactions. Meanwhile, AI-generated content creation tools produce customized advertisements, blog posts, and social media content at … Read more

Adobe Expands AI Offerings from Generative to Agentic AI

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Adobe unveiled its agentic AI strategy at the Adobe Summit conference in Las Vegas, launching Agent Orchestrator within the Adobe Experience Platform. This new capability allows companies to deploy AI agents that engage with customers and support workflows across Adobe and third-party applications. The company also introduced Brand Concierge, which evolves chatbots into personalized experiences … Read more

Grapes Worldwide Captures LivWell’s Digital Blueprint

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Communication powerhouse Grapes Worldwide has clinched the digital stewardship for wellness brand LivWell, with operations anchored at their Bengaluru hub. The collaborative mission centers on architecting a commanding online presence while reinvigorating LivWell’s market positioning and identity framework. The arrangement encompasses a holistic digital transformation approach, with Grapes orchestrating the brand’s complete virtual ecosystem and … Read more

Artists See Tenfold Increase in Spotify Streaming Earnings Over Past Decade

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According to Spotify’s latest Loud & Clear report, artists who received one in every million streams on the platform generated over $10,000 on average in 2024—ten times what the same stream share would have earned a decade ago. The streaming giant’s annual payouts to the music industry have increased tenfold from $1 billion in 2014 … Read more

Media Giants Under Siege: Competition Authority Launches Dawn Raids in Advertising Cartel Probe

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India’s competition authority has initiated unannounced examinations at several leading advertising conglomerates that may continue until Wednesday morning, according to insider sources. The regulatory body reportedly received intelligence about potential coordinated pricing arrangements following a tax-related inquiry at a media agency. On Tuesday afternoon, officials descended upon facilities operated by GroupM, Dentsu, IPG, and Publicis. … Read more

E-Bike Manufacturer Debuts Cinematic Collaboration with Cricket Icon and Acclaimed Director

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A leading electric bicycle manufacturer has launched an innovative promotional video featuring cricket legend MS Dhoni alongside renowned filmmaker Sandeep Reddy Vanga. The creative boutique agency responsible for the conceptualization and execution has crafted a distinctive narrative that merges sports celebrity appeal with cinematic references. The advertisement playfully depicts the filmmaker directing commercial shoots for … Read more

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