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Instamart Revisits Bollywood’s Flower-Coded Romance for Valentine’s Day

Ahead of Valentine’s Day, Instamart launched Phools in Love, a digital-first campaign centred on a public installation in Bandra, Mumbai. The activation featured two oversized sunflowers placed on a bench, inviting passersby to pause, sit and interpret the scene-without any explanation. Link: https://www.instagram.com/reel/DUYVc_gEj08/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Inspired by a classic Bollywood visual trope-where flowers often symbolised unspoken romance-the installation … Read more

Cadbury 5 Star Ends Its Valentine’s Day Rivalry with a New Campaign

After years of poking fun at Valentine’s Day, Cadbury 5 Star has taken an unexpected turn. The brand, known for its “Eat 5 Star. Do Nothing” philosophy, has announced it is ‘ending the war’ against the occasion and attempting to ‘restore’ it. Video: https://www.youtube.com/watch?v=xnkpzYoqfYM Conceptualised by Ogilvy, the campaign began with a teaser announcing that … Read more

Comet’s Myntra Debut Marked by Crater-Themed OOH in Mumbai

Myntra has launched culture-led sneaker brand Comet on its platform with a large-scale outdoor activation in Mumbai, turning the brand’s debut into a high-impact public spectacle. To mark the rollout, the e-commerce platform unveiled an immersive OOH installation in Bandra, designed to resemble a comet crash-landed in the city. Featuring textured surfaces, smoke effects and … Read more

Jagran New Media Launches jagranreviews.com to Scale Affiliate Play

Jagran New Media, the digital arm of Jagran Prakashan, has launched jagranreviews.com, a standalone platform aimed at strengthening its affiliate marketing business through content-led commerce. Positioned as an editorial-first destination, the platform focuses on in-depth product reviews, comparisons and shopping guides across electronics, appliances, fashion, beauty, home and lifestyle. Coverage spans categories such as smart … Read more

Susovit Kumar Nandy joins Tata Group’s MD Healthcare Division as Marketing Manager.

Susovit Kumar Nandy has stepped into the role of Marketing Manager at Tata Group – MD Healthcare Division. In his new position, he will focus on strengthening brand awareness and driving strategic business intelligence, leveraging AI-led, data-driven insights to build a differentiated presence and support sustainable growth in the medical and diagnostic space.

Uber appoints Balaji Krishnamurthy as its new Chief Financial Officer

Uber has appointed longtime executive Balaji Krishnamurthy as its new Chief Financial Officer, with current CFO Prashanth Mahendra-Rajah stepping aside to continue as a senior finance advisor to CEO Dara Khosrowshahi until July 1, 2026. Krishnamurthy, currently VP – Strategic Finance, has been with Uber since 2019 and previously led investor relations between 2020 and … Read more

BigTrunk Communications appoints Santosh Pawar as Senior VP – Business

BigTrunk Communications has appointed Santosh Pawar as Senior Vice President – Business, strengthening its leadership across growth, partnerships, and market expansion. Pawar brings over a decade of national sales leadership experience from Sun TV Network, Shemaroo Entertainment, and Zee Entertainment Enterprises, with expertise in building large-scale advertiser relationships and driving revenue across regions. His appointment … Read more