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Meta has introduced new shopping features on Instagram Reels, enabling creators to tag products directly within their content and turn engagement into seamless purchase journeys. At the centre of the update is the “Add products” feature, which allows creators to tag items from a brand’s existing catalogue or include direct product links. Each Reel can … Read more
80 dB Communications has been appointed as the communications partner for Smytten, as the platform looks to strengthen its visibility and position itself as a leader in experiential consumer intelligence. Smytten operates at the intersection of product discovery, retail, and AI-powered insights, enabling brands to engage with consumers through real experiences while capturing meaningful behavioural … Read more
WPP is reportedly exploring the potential sale of its public relations arm Burson, as part of a broader effort to streamline operations and refocus its business strategy. According to reports, WPP has engaged Goldman Sachs to evaluate strategic options, including a possible divestment. The move comes amid ongoing performance pressures, with Burson reporting a 6% … Read more
Enormous has appointed Ananya Varma as Strategic Planning Director, bringing her on board from Droga5 UK. With a strong background in crafting culturally-driven campaigns and building distinctive brand voices, Varma is set to strengthen Enormous’ strategic capabilities and drive impactful, insight-led brand narratives.
Zydus Wellness has expanded its skincare portfolio with the launch of a new tan removal face wash under Everyuth Naturals, marking its entry into the high-frequency facial cleansing category. The move is aimed at tapping into India’s growing face-wash market, estimated at around $500 million, as consumer preferences shift toward multi-benefit skincare solutions. The newly … Read more
Smriti Mandhana has been named brand ambassador for ONE8, marking a significant step in the brand’s push to strengthen its women’s performance wear category. Developed by Agilitas, ONE8 is positioning this association as a long-term, co-creation partnership rather than a conventional endorsement. Mandhana will work closely with the brand’s product and R&D teams, contributing her … Read more
Coca-Cola has launched its latest campaign, ‘Har Meal Aaaah’, featuring Mamitha Baiju, aimed at elevating everyday dining moments into refreshing, memorable experiences. Video Link: https://www.instagram.com/reel/DVad4aNkWju/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around Coca-Cola’s iconic “Aaaah” mnemonic-the expression after the first sip-the campaign reimagines it as a cultural connector across India’s diverse food landscape. Rooted in Tamil Nadu’s culinary culture, the … Read more
JSW Sports has been awarded a three-year mandate by the Cricket Association of Bengal to serve as the commercial, marketing, and operations partner for the Bengal Pro T20 League. Under this agreement, JSW Sports will take charge of the league’s end-to-end ecosystem, including commercialisation, marketing strategy, broadcast production, and overall operations. The mandate positions the … Read more
Lubi Industries LLP has extended its partnership with Sunrisers Hyderabad, continuing as the team’s principal sponsor for the 2026 season of the Indian Premier League. The renewed association underscores Lubi’s ongoing strategy to leverage cricket as a high-impact platform for brand visibility and consumer engagement. With the IPL continuing to command massive viewership and cultural … Read more
Neha Malhotra has been appointed Senior Vice President – Marketing at Zee Music Company, marking her return to the mainstream music industry after her entrepreneurial stint with OneNative Content Studio. Bringing a renewed perspective shaped by her experience in building and leading independently, she is set to drive marketing strategy with a focus on artist-led … Read more
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