Instamart Revisits Bollywood’s Flower-Coded Romance for Valentine’s Day
Ahead of Valentine’s Day, Instamart launched Phools in Love, a digital-first campaign centred on a public installation in Bandra, Mumbai. The activation featured two oversized sunflowers placed on a bench, inviting passersby to pause, sit and interpret the scene-without any explanation. Link: https://www.instagram.com/reel/DUYVc_gEj08/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Inspired by a classic Bollywood visual trope-where flowers often symbolised unspoken romance-the installation … Read more