Newsroom 
Sociowash has been appointed as the digital-to-consumer (D2C) media agency for AGEasy, the phygital D2C venture of Antara Senior Care. The mandate includes media planning and digital advertising, with a focus on enhancing the brand’s online visibility, engagement and overall digital presence. As part of the partnership, Sociowash will oversee the strategy and execution of … Read more
Publicis Groupe reported a solid performance in 2025, delivering organic growth of 5.6%, with India playing a pivotal role in strengthening the group’s Asia-Pacific momentum. The French advertising and public relations major posted full-year revenue of €17.4 billion, marking an 8.5% year-on-year increase, while net revenue stood at €14.55 billion. Operating margins also improved, rising … Read more
Castrol India reported a nearly 10% year-on-year decline in net profit for the third quarter of FY26, as rising input and operating costs offset moderate revenue growth. For the October–December quarter, the lubricant major posted a net profit of ₹245 crore, compared to ₹271 crore in the same period last year, according to an exchange … Read more
The Walt Disney Company reported a marginal uptick in revenue for the first quarter of fiscal 2026, even as higher programming, production and distribution costs weighed on overall profitability. The company’s total revenue rose 5% year-on-year to $26 billion, up from $24.7 billion in the corresponding quarter last year. However, total segment operating income declined … Read more
Apollo Tyres has unveiled its latest brand campaign, Har Safar Mein Dum Hai, following its announcement as the lead sponsor of the Indian cricket team. The campaign brings together cricket legend Sachin Tendulkar and current Team India stars Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh, all seen in official team jerseys. … Read more
The Walt Disney Company has announced Josh D’Amaro as its next chief executive officer, marking a major leadership transition at the global entertainment giant. D’Amaro, currently chairman of Disney Experiences, will succeed Bob Iger as CEO effective March 18, 2026. The decision was unanimously approved by Disney’s board. D’Amaro will also join Disney’s board of … Read more
Dentsu India has released the 10th edition of its Digital Advertising Report, marking a decade of tracking India’s evolving media and advertising landscape. The special edition, ‘Next 10: Forces Shaping the Next Decade of Indian Media’, highlights a market shifting from scale-driven growth to strategic maturity, where capturing attention, building trust, and leveraging technology are … Read more
Himalayan, The Natural Mineral Water from Tata Consumer Products, has launched a new digital campaign titled ‘Peace in a Bottle’, highlighting moments of calm in the midst of everyday urban chaos. The campaign explores how the purity and serenity of the Himalayas can translate into a pause from the overstimulation of city life. The film … Read more
PepsiCo India has unveiled a new summer campaign for 7UP, refreshing the brand’s long-standing ‘Super Duper Refresher’ positioning with an intensified focus on cooling and value. Central to the campaign is the 400 ml pack priced at Rs 20, positioned as an affordable, everyday refreshment choice for the Indian summer. Breaking away from conventional beverage … Read more
Goibibo has partnered with Netflix for Season 4 of The Great Indian Kapil Show, integrating travel-led giveaways into the popular comedy series through a specially designed on-show format. The collaboration blends entertainment and travel inspiration by surprising studio audience members with all-inclusive international holidays during select episodes of the season. The integration spans five episodes … Read more
All Rights Reserved @2025ViralVault
