Newsroom 
Pratik Mazumder has been appointed as Senior Vice President – Marketing at Deloitte, where he will lead a 300+ member Brand, Marketing & Communications team for the Deloitte US India firm. In this role, he will drive integrated marketing across business units, overseeing brand strategy, digital, analytics, creative, and operations while supporting growth in the … Read more
Dabur India has partnered with WNNR to strengthen its first-party data strategy, bringing interactive, consent-led experiences to its direct-to-consumer platform, daburshop.com. The collaboration focuses on integrating gamified and engaging modules into the website, aimed at capturing consumer data through transparent, opt-in interactions. Instead of relying on passive tracking, the approach encourages users to actively participate … Read more
Too Yumm! has launched its latest product, Korean Karare, with a pop-culture-driven campaign featuring Varun Dhawan, blending flavour innovation with fandom-led storytelling. Video Link: https://www.instagram.com/reel/DW-wujiRhZ6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around the rising influence of Korean culture in India, the campaign positions the new snack at the intersection of global trends and local taste preferences. Korean Karare introduces a … Read more
In a move that signals a clear shift toward narrative-led branding, Bentley Motors has appointed Priyanka Chopra Jonas as its global brand ambassador. The partnership debuts with a new campaign that blends cinematic storytelling with the marque’s signature craftsmanship. Link: https://www.instagram.com/p/DW9JbEijRhP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Shot by co-creative director Greg Williams at Sony Studios in Los Angeles, the campaign … Read more
In an innovative blend of culture, creativity, and science, Pond’s has launched its latest campaign, “Sun Portraits,” to spotlight the often invisible dangers of sun exposure. Conceptualised by Ogilvy Mumbai, the campaign transforms traditional art into a powerful storytelling medium. Video Link: https://www.instagram.com/reel/DWx5m4_O8vX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set in Phalodi-known for its intense heat and high UV exposure-the initiative … Read more
The internet-famous “Nigerian prince” scam has long symbolized deception-but Vaseline and Leo Burnett Singapore have cleverly flipped that narrative on its head. In a bold and culturally tuned campaign launched in Nigeria, the brand addresses a serious issue: the widespread circulation of counterfeit skincare products, which can pose real risks to consumers. Video Link: https://www.instagram.com/reel/DW57d9JCIKR/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== … Read more
Reliance Jewels has rolled out a new Akshaya Tritiya campaign that shifts the conversation from tradition-led purchases to smarter, value-driven gold buying. Conceptualised by Network Advertising, the film features Gajraj Rao and Pratibha Ranta, bringing a slice-of-life narrative that feels both relatable and contemporary. Moving away from heavily ritualistic portrayals, the campaign captures how younger … Read more
Davidoff has appointed Ahaan Panday as its first-ever brand ambassador in India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Known for its legacy in the fragrance space, Davidoff has long enjoyed cult status among urban Indian consumers. With this move, the brand signals a strategic shift-aiming to … Read more
Unilever is set to acquire US-based supplements brand Grüns, marking a strategic move to deepen its presence in the fast-growing health and wellbeing segment. Founded in 2023, Grüns has rapidly gained traction with its gummy-based supplements made from fruits and vegetables, appealing to modern consumers seeking convenient and clean nutrition. The brand was valued at … Read more
Snap Inc. and Qualcomm Technologies have expanded their long-standing partnership through a multi-year strategic agreement to power Snap’s upcoming AR eyewear, Specs, with Snapdragon XR chips. The collaboration marks a key milestone for Snap’s subsidiary, Specs Inc., as it prepares to launch its next-generation wearable later this year. Designed as standalone, see-through glasses, Specs aim … Read more
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