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Netflix has partnered with Mumbai Indians as its official social media content partner, marking a fresh push into cricket-led digital storytelling during IPL 2026. At the centre of the collaboration is a parody-driven digital film inspired by Rohit Sharma’s viral meme, “Garden mein aaya hai kya?”. The campaign features a Rohit look-alike recreating the cricketer’s … Read more
WPP has appointed Anne-Isabelle Choueiri as Chief Transformation Officer, a newly created role where she will lead the implementation of Elevate28, the company’s three-year growth plan. Previously with The Estée Lauder Companies, Choueiri brings experience in driving enterprise-wide transformation, AI strategy, and technology-led innovation. At WPP, she will focus on reshaping operations, leveraging AI, data, … Read more
Vaseline, under Unilever Nepal, has introduced its Gluta-Hya range in Nepal through an unconventional on-ground activation titled ‘ShowStopper Skin’. Breaking away from traditional product launches, the campaign transformed high-traffic public spaces into immersive brand experiences. A striking pink carpet appeared across key locations without prior announcement or visible branding, instantly capturing attention and sparking curiosity … Read more
Google has emerged as the top advertiser in the early phase of IPL 2026, even as the overall advertising ecosystem shows signs of contraction. According to TAM Sports data, the first 13 matches of IPL 2026 saw a sharp 31% drop in advertiser count, falling from over 65 brands in IPL 2025 to just 45+. … Read more
Himalaya BabyCare has rolled out a fresh summer campaign focused on baby skincare, introducing a simple yet effective seasonal care routine for infants. At the heart of the campaign is a light-hearted film that reimagines babies as tiny protestors. Through expressive visuals, babies are shown “complaining” about common summer discomforts like heat rashes, excessive sweat, … Read more
Bata India has unveiled its latest campaign, ‘Everyday Essentials. Reinvented’, fronted by actor Taapsee Pannu, to spotlight its open footwear range designed for daily wear. The campaign centres around versatile styles such as sandals, peep-toes, and adjustable strap designs, positioning them as go-to choices for consumers navigating busy, on-the-move lifestyles. With a strong emphasis on … Read more
Kritika Agarwal has joined SharkNinja as Head of Brand Marketing – India. She will lead the brand’s marketing journey in the market, focusing on culture-first campaigns and distinctive brand building. Agarwal expressed excitement about working with a product-led brand and driving its growth and positioning in India.
Ankit Desai has joined Mondelez International as Senior Director – Marketing, after nearly seven years at The Hershey Company. In his new role, he will lead marketing and P&L for the company’s $1 billion-plus India chocolates and tablets business, overseeing brands such as Cadbury Dairy Milk, Cadbury Silk, Bournville, Crispello, and Nutties. Desai brings extensive … Read more
DBS Bank India has launched a new integrated campaign featuring filmmaker Farah Khan alongside leading badminton players Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand. The campaign carries the message, “The right choice is right in front of you.” Conceptualized by Leo India, the brand film uses humour and storytelling to convey … Read more
Sony Pictures Networks India (SPNI) has rolled out a unique initiative by dedicating a special episode of Wheel of Fortune to its distribution partners. The episode forms part of the show’s debut season in India and highlights the critical role played by the distribution ecosystem in delivering content to millions of homes. Hosted by Akshay … Read more
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