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Abby Awards 2026 Expands Jury Lineup with New Chairs Across Integrated, Outdoor, and Technology

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The Advertising Club has announced three additional jury chairs for Abby Awards 2026, further strengthening its leadership panel ahead of this year’s awards. Senthil Kumar, creative consultant and film director, will chair the Integrated category, bringing his expertise in storytelling and visual craft. Raj Kamble, founder and chief creative officer of Famous Innovations, has been … Read more

Godrej Highlights ‘Real Promises’ with 5-Year Warranty Campaign

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Godrej has launched a new TV campaign for its appliances business, centred around its ‘Godrej Promise’ proposition. The campaign brings focus to a five-year comprehensive warranty across a wide range of products, reinforcing the brand’s positioning around trust and reliability. Applicable to appliances purchased from April 1, 2026, the warranty covers categories such as refrigerators, … Read more

UNIQLO India Unveils Linen Campaign with Kriti Sanon, Spotlighting Summer Comfort

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UNIQLO has launched a new campaign in India to promote its linen collection, featuring actor Kriti Sanon. The campaign highlights the brand’s focus on breathable fabrics and effortless style, tailored for the summer season. Centred around everyday comfort, the collection includes a range of linen essentials such as shirts, trousers, dresses, and lightweight layering pieces. … Read more

Ajmal Expands Offline Reach with Shoppers Stop Retail Partnership

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Ajmal has partnered with Shoppers Stop to strengthen its offline presence and enhance accessibility for fragrance consumers across India. The collaboration marks a strategic move to expand Ajmal’s retail footprint through established multi-brand outlets. As part of the partnership, a curated selection of Ajmal’s fragrances will be available across select Shoppers Stop stores. This addition … Read more

Natasha Kini Joins McDonald’s India (Westlife Foodworld) as DGM – Corporate Communications

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Natasha Kini has joined Westlife Foodworld Limited | McDonald’s India as Deputy General Manager – Corporate Communications. In her new role, she will focus on shaping the brand’s “Real Food Real Good” narrative and driving credible storytelling at the intersection of food, trust, and growth. Kini expressed excitement about joining the evolving QSR space and … Read more

KitKat Reimagines Breaks with a Slow-Motion Vending Machine Experience

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KitKat has teamed up with VML and Delhi-based production house The Other Half to launch an experiential campaign that challenges the culture of speed. Titled “The Slooowest Vending Machine in the World,” the initiative transforms a routine snack moment into a mindful pause. Installed in a bustling commercial hub in Hyderabad, the vending machine breaks … Read more

Victoria’s Secret Brings Summer Comfort to India with Triptii Dimri-Led Campaign

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Victoria’s Secret has launched its Summer Signature campaign in India, featuring actor Triptii Dimri as the face of the collection. The campaign highlights a blend of comfort, style, and everyday wearability, tailored for the Indian summer. The newly introduced range includes a mix of lingerie and sleepwear, spanning striped T-shirts, wireless bras, panties, and satin … Read more

Olectra Greentech Unveils New Brand Identity to Drive Integrated Mobility Vision

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Olectra Greentech Limited has introduced a refreshed brand identity, marking a strategic shift from being an electric bus manufacturer to a broader, innovation-led provider of integrated mobility and energy solutions. The rebranding reflects the company’s ambition to play a larger role in the global transition toward sustainable transportation. With its new tagline, “Transforming Everyday,” Olectra … Read more

Off-White Enters India with First Flagship Store in Bengaluru

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Off-White has officially made its India debut with the launch of its first flagship store in Bengaluru, marking a significant step in its global expansion strategy. The store has been introduced in partnership with Brand Concepts Ltd., which operates licensed luxury and lifestyle brands in the country. Located in one of India’s most progressive fashion … Read more

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