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Parle Products has unveiled its Valentine’s Day campaign for Parle Platina Hide & Seek Choco Chip Cookies, bringing together Bollywood actors Ananya Panday and Lakshya in a youthful, light-hearted narrative. Titled “Start Your Story with Hide & Seek,” the campaign positions the iconic cookie as a simple yet meaningful icebreaker for young consumers exploring new … Read more
Maruti Suzuki India Limited reported its highest-ever monthly sales in January 2026, driven by a sharp rise in exports, even as domestic passenger vehicle demand remained subdued. The automaker sold a total of 236,963 units, comprising 178,300 domestic sales, 7,643 OEM units, and 51,020 export units-the latter marking an all-time monthly high and underscoring the … Read more
As Valentine’s Day approaches, Mondelez India has returned with Cadbury Dairy Milk Silk’s long-running platform, ‘Say It With Silk’, continuing its focus on celebrating expressions of love. The 2026 edition is anchored by a new digital film that contrasts AI-assisted communication with the emotional effort of expressing affection, positioning love as rooted in intent, spontaneity, … Read more
Ahead of the Union Budget, ET Now deployed an experiential marketing initiative titled ‘Blank Check’ to reinforce its position as the go-to destination for Budget analysis and insights. The campaign leveraged curiosity and surprise to engage key stakeholders, including agency heads, CMOs, founders, market experts, and content creators. Each received an envelope containing what appeared … Read more
Mia by Tanishq has launched its Valentine’s season campaign, ‘Bee My Valentine, every day’, starring brand ambassador Aneet Padda. The initiative shifts the spotlight from a single date to the small, meaningful moments and shared rituals that shape relationships, reinforcing the brand’s “Precious, every day” philosophy. The campaign highlights how love is lived through personal … Read more
Maybelline New York has officially welcomed Kiara Advani as its new brand ambassador for India, marking a significant step in the brand’s journey to celebrate self-expression and inclusive beauty. “Makeup, for me, is a form of self-expression. It shifts with my mood, my mindset, and how I choose to show up. Becoming the face of … Read more
Jai Hind Auto Tech, a leading automotive components manufacturer, has appointed DigiBirds360 as its digital marketing partner to strengthen its online presence and enhance engagement across key digital platforms. The collaboration reflects Jai Hind Auto Tech’s commitment to adopting structured digital practices that align with evolving industry and market demands. DigiBirds360, a full-service digital marketing … Read more
Budget 2026 sends a strong signal of continuity and confidence in India’s growth story from a brand perspective. It balances near-term stability with long-term structural priorities, providing clarity for businesses planning investments and expansion. Infrastructure-led growth remains a key theme, directly benefiting brands in construction, capital goods, logistics, and allied sectors. Manufacturing-focused brands, particularly those … Read more
Netflix has marked ten years of its journey in India with a special anniversary film narrated by Shah Rukh Khan, celebrating the platform’s deep emotional connection with Indian audiences. The film reflects on how Netflix has become part of everyday life over the past decade-shaping how people discover stories, form fandoms and return to content … Read more
Shoppers Stop has launched its Valentine’s Day campaign, ‘Gifts of Love’, running from January 30 to February 15, with a focus on making gifting thoughtful, effortless and emotionally meaningful. Designed for modern couples who value shared experiences and mutual exchange, the campaign encourages celebrating love through carefully chosen gestures rather than grand declarations. Positioning itself … Read more
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