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JioStar to Absorb Indiacast in Fast-Track Merger Effective April 2025

JioStar, the Reliance Industries–Disney joint venture, has announced plans to merge its television distribution arm, Indiacast Media Distribution, into the parent company. The merger is proposed to take effect from April 1, 2025, or any other date approved by JioStar’s board, as per a regulatory filing. The consolidation will be carried out through a fast-track … Read more

Hyperlocal Is the New Viral: The Snabbit Growth Story

In a world obsessed with virality, Snabbit quietly chose a different growth playbook-and won. Instead of chasing city-wide attention, the home services startup focused on something far more powerful: neighborhood-level trust. Snabbit identified a gap most platforms ignored. Urban India had apps delivering food in minutes, but no reliable solution when domestic help didn’t show … Read more

Emirates Taps Suryakumar Yadav in New Global Campaign Ahead of ICC Men’s T20 World Cup

Emirates has unveiled a new global advertising campaign featuring Indian cricket star Suryakumar Yadav, timed strategically ahead of the ICC Men’s T20 World Cup. The campaign reinforces the airline’s deep-rooted association with international cricket and underlines its continued investment in one of the world’s most passionately followed sports. For close to three decades, Emirates has … Read more

ARROW Makes a Stylish Foray into Womenswear with Online-Exclusive Capsule Fronted by Khushi Kapoor

ARROW, from the house of Arvind Fashions, has taken a strategic step into the womenswear segment with the launch of an online-exclusive, limited edition capsule collection. Marking a significant evolution in the brand’s journey, the collection is fronted by actor Khushi Kapoor, reinforcing ARROW’s renewed focus on modernity, relevance, and a younger, digitally savvy audience. … Read more

YouTube Emerges as a $60 Billion Media Giant, Overtaking Netflix in 2025 Revenue

YouTube generated more than $60 billion in total revenue in 2025, Alphabet has revealed, marking the first time the video platform’s full-year revenue has been disclosed as a standalone figure. The milestone, announced during Alphabet’s Q4 2025 earnings release on February 4, 2026, highlights YouTube’s growing scale across both advertising and subscription-led income streams. The … Read more

Reddit’s Ad Business Surges as Revenue Jumps 70% in Q4 2025

Reddit reported a strong financial performance for the quarter ended December 31, 2025, driven by rapid growth in its advertising business. The platform posted total quarterly revenue of $726 million, marking a 70% increase year over year. Advertising remained the key growth engine, with ad revenue rising 75% to $690 million, while other revenue streams … Read more

Hyundai Motor India Illuminates Worli Sea Link to Build Momentum for ICC Men’s T20 World Cup 2026

Mumbai witnessed a striking blend of sport, culture and brand storytelling as Hyundai Motor India Limited (HMIL) illuminated the iconic Worli Sea Link ahead of the ICC Men’s T20 World Cup 2026. The large-scale projection marked Hyundai’s global partnership with the International Cricket Council (ICC) and set the tone for the upcoming cricketing spectacle. As … Read more

Aakash Anand Steps into a New Identity with Rotoris

Aakash Anand could have stayed comfortably defined by Bella Vita. A brand built loud, fast and everywhere, it made him one of the most talked-about names in India’s consumer startup space. But Rotoris signals something different. This isn’t a comeback. It’s a conscious reinvention. With Rotoris, Anand steps into an entirely new identity-moving from mass … Read more

Underneat Reimagines Wardrobe Woes as a Superhero Saga with ‘Underwoman’

Underneat, the mass-premium innerwear brand co-founded by creator Kusha Kapila and fashion industry veteran Vimarsh Razdan, has launched Underwoman, a distinctive new brand campaign that turns everyday wardrobe struggles into a playful cinematic universe. Conceptualized by creative agency One Hand Clap, the multi-film series uses humor and imagination to reframe how women experience innerwear in … Read more

Myntra M-Now Redefines Valentine’s Day with Stories of Everyday Love

Myntra’s quick-commerce platform, M-Now, has unveiled a new Valentine’s Day campaign that moves beyond conventional romance to spotlight everyday expressions of love. The campaign reframes Valentine’s Day as a celebration of friendships, family bonds and spontaneous gestures, all made possible through M-Now’s speed and convenience. At the heart of the campaign are three light-hearted, slice-of-life … Read more