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MS Dhoni Joins Cars24’s Crashfree India, Elevating Road Safety Mission

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Cars24 has appointed MS Dhoni as the Goodwill Ambassador for its national road safety initiative, Crashfree India-marking a significant step in pushing the conversation beyond awareness to accountability. More than a typical celebrity association, Dhoni’s involvement brings credibility and conviction to the initiative. Known for his calm leadership and disciplined decision-making, his persona aligns closely … Read more

Ofis Square Taps Yami Gautam Dhar to Amplify Growth in Flexible Workspace Segment

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Coworking and managed workspace provider Ofis Square has appointed Yami Gautam Dhar as its brand ambassador, aligning with its expansion plans across Delhi NCR. Founded in 2022, Ofis Square operates in the flexible workspace category, offering managed office solutions and shared environments tailored for startups, freelancers, and enterprises. The association comes at a time when … Read more

Scribbld Wins Digital Mandate for Brushers Co Ahead of India Launch

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Independent marketing agency Scribbld has secured the digital mandate for oral care brand Brushers Co, as the latter prepares to enter the Indian market. The mandate will be managed from Scribbld’s Mumbai office and spans the brand’s entire go-to-market journey, including pre-launch, launch, and post-launch phases. As part of the engagement, the agency will lead … Read more

OPPO Frames Everyday Moments with KL Rahul in F33 Series Campaign

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OPPO India has rolled out its latest campaign, ‘Zindagi Ka Frame Wide Karo’, featuring KL Rahul, ahead of the launch of its F33 smartphone series. The campaign centres on capturing spontaneous, shared moments, positioning the device around front-camera performance and durability. Set against the backdrop of a mountain trek, the film follows a group of … Read more

Swiggy Co-founder Nandan Reddy Exits After 12 Years

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Nandan Reddy has exited Swiggy after 12 years to pursue independent ventures, marking a significant leadership transition for the company. As part of this shift, Swiggy is reshaping its board with new appointments, including a Prosus nominee, and elevating CFO Rahul Bothra and Chief Growth Officer Phani Kishan Addepalli as additional directors, signaling its focus … Read more

Myntra Appoints Sharon Pais as Head Amid Leadership Transition

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Sharon Pais has been appointed Head of Myntra, effective April 13, succeeding outgoing CEO Nandita Sinha amid a leadership transition. A long-time Flipkart group leader with over 15 years of experience, Pais has led key categories, digital initiatives, and most recently the Flipkart Fashion vertical. Her appointment signals continuity and growth as Myntra strengthens its … Read more

Allen Solly Appoints Raghuvar Seth as AVP – Marketing

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Raghuvar Seth has joined Allen Solly as AVP – Marketing, bringing with him strong experience from TMRW, an Aditya Birla venture focused on scaling D2C brands. With a deep understanding of modern consumer behavior and digital-first brand building, Seth is set to strengthen Allen Solly’s marketing approach and drive its next phase of growth.

Casio India Celebrates Baisakhi with Emotion-Led Campaign for LTP-SN6 Series

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Casio India has launched a Baisakhi-themed campaign to promote its LTP-SN6 watch series, using storytelling rooted in relationships and everyday moments. The campaign film moves away from product-heavy messaging, instead focusing on the emotional value of time. Set in a relatable, domestic environment, the narrative explores how relationships evolve over time-capturing themes of distance, reconnection, … Read more

Katy Perry’s ‘YouTube Premium’ Quip Turns Coachella Moment into Viral Gold

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At Coachella 2026, a spontaneous remark by Katy Perry ended up becoming one of the most talked-about moments of the weekend-proving that sometimes, the spotlight shifts offstage. Video Link: https://www.instagram.com/reel/DXC3RvKE2eI/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== During Justin Bieber’s unconventional headline set, Perry, watching from the crowd, casually joked, “Thank God he has Premium,” referencing YouTube Premium’s ad-free experience. The comment … Read more

Dell Blends Gaming, Music & Youth Culture in ‘Back to School’ Campaign for Alienware 16X Aurora

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Dell Technologies has launched its latest Back to School campaign, bringing together Jemimah Rodrigues and Yashraj Mukhate to spotlight the versatility of its Alienware 16X Aurora laptop. Video Link: https://www.instagram.com/reel/DW6_es-Ebt_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign highlights how today’s students juggle multiple roles-academics, gaming, content creation, and entertainment-and need devices that can seamlessly adapt to these varied demands. Positioned … Read more

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