Newsroom

Lodestar UM, part of Omnicom Media India, has secured the integrated media mandate for Amazon Music in India following a competitive review process. With this win, the agency will be responsible for driving full-funnel media activation for the music streaming platform. The mandate will see Lodestar UM deploy its Full Color Media (FCM) framework to … Read more

ixigo, India’s AI-driven travel platform, has renewed its association with Indian cricketer Rohit Sharma as brand ambassador for ixigo Trains for a second consecutive year. First onboarded in November 2024, Sharma will continue to front the brand as ixigo Trains looks to strengthen its connect with rail travellers across the country. Over the past year, … Read more

Formula 1 has announced a multi-year partnership with Standard Chartered, which will join the sport as its Official Wealth Management and Corporate & Investment Banking Partner starting from the 2026 season. The collaboration brings together Formula 1’s global racing platform and Standard Chartered’s international financial services network, aligning both brands around shared values of performance, … Read more

Swiggy has rolled out AI-powered ordering across its food delivery, quick commerce and dining-out services, allowing users to place orders directly through conversational AI platforms such as ChatGPT, Claude and Google Gemini. The integration is powered by Model Context Protocol (MCP), an open-source framework that allows AI assistants to connect with live external services. With … Read more