Newsroom

PEDIGREE, owned by Mars Inc., has introduced an AI-led platform, melhoramigo.ai, to simplify and personalise the dog adoption journey in Brazil. The campaign began with a subtle rollout across São Paulo, using unbranded black-and-white visuals that positioned the platform as a new AI-powered companion tool. This approach sparked curiosity and conversation, especially when Brazilian creator … Read more

Tally Solutions has onboarded TallyPrime as the official ‘Business Management Platform’ partner of Royal Challengers Bengaluru for the Indian Premier League 2026. The partnership is part of TallyPrime’s ongoing “Behind Bold Businesses” campaign, which draws parallels between on-field cricket decisions and real-world business challenges. The initiative is aimed at engaging entrepreneurs, MSMEs, and finance professionals … Read more

Amaron, part of Amara Raja Energy & Mobility, has partnered with Delhi Capitals and Kolkata Knight Riders for the Indian Premier League 2026, bringing its latest campaign, “The Long Game is Played in the Quiet,” to life. Running throughout the tournament, the campaign positions Amaron through helmet sponsorship visibility during matches, ensuring consistent on-field presence. … Read more

Slurrp Farm has launched its Back-to-School campaign with a film that captures a universal parenting struggle-will kids actually finish their tiffin? Video Link: https://www.instagram.com/reel/DW3dw_zCm2e/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built on a simple yet powerful insight, the campaign highlights the everyday disappointment of half-eaten lunchboxes. For parents juggling hectic mornings, an untouched tiffin feels like effort wasted, while an empty … Read more

MiQ has acquired Rocket Lab to expand its in-app advertising capabilities and accelerate growth in mobile-first markets. The move brings together Rocket Lab’s mobile expertise with MiQ’s omnichannel programmatic strengths, creating a more integrated solution for advertisers. The acquisition will enhance MiQ’s AI-powered platform, Sigma, by incorporating mobile and regional data into its existing ecosystem. … Read more