Newsroom

Sleepyhead has launched its new BITE sofa with a creator-led campaign that combines music, movement, and real-life scenarios to highlight product durability. Moving beyond traditional advertising, the brand uses culture-first storytelling to connect with younger audiences. At the centre of the campaign is a music video featuring artist Gandhar and dancer Piyush Gurbhele, set across … Read more

Birla Estates, part of Aditya Birla Real Estate, has launched its latest campaign, ‘Built with All Heart’, in partnership with Gujarat Titans for the Indian Premier League 2026. The initiative shifts focus from visibility to deeper fan engagement, using the IPL platform to create more meaningful customer connections. Running throughout the tournament, the campaign spans … Read more

KFC India has launched a new campaign to introduce its Crispy ShaWOWrma Wrap, blending familiar flavours with its signature crispy chicken. Featuring Priyamani and Ashlesha Thakur, the film taps into a relatable, everyday moment to drive product appeal. Video Link: https://www.instagram.com/reel/DWgnvRpDA9X/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set after a shopping outing, the campaign revolves around a light-hearted mother-daughter exchange. One … Read more

Blissclub has launched its latest campaign, ‘Move Like a Maharani’, celebrating confidence, presence, and the freedom to take up space. Rooted in a familiar cultural phrase often used to discourage women, the campaign flips the narrative-redefining “maharani” as a symbol of strength, ease, and self-assurance. The campaign film follows a modern Indian woman through different … Read more

super.money has launched a new campaign featuring Salman Khan and Arbaaz Khan, bringing the duo together on screen after several years. Timed around the IPL season, the campaign leans into humour and unpredictability to capture audience attention in a cluttered advertising environment. The film begins as a seemingly normal shoot but quickly spirals into a … Read more