Newsroom

Nick India has partnered with So Positive, an initiative by Ananya Panday, to launch ‘Pressure Ko Bolo Bye’, a campaign focused on addressing exam-related stress among children and families. Video Link: https://www.instagram.com/reel/DW2-t21Cd_z/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The initiative aims to normalise conversations around academic pressure while promoting simple, practical ways to manage stress. Building on Nick India’s existing campaign, … Read more

Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, featuring Shah Rukh Khan and Sanya Malhotra. The campaign introduces the product in a relatable retail setting, using a light, conversational narrative to depict everyday product discovery. Set inside a store, the film follows Malhotra’s character as she navigates multiple skincare … Read more

Snitch has launched a new three-film campaign that transforms everyday situations into playful expressions of style. Known for its bold and relatable storytelling, the brand leans into humour to showcase how fashion can naturally integrate into daily life-even in the most unexpected moments. Each film is built around familiar, high-energy scenarios. In one, a heated … Read more

Balkrishna Industries has unveiled a new campaign, ‘Jurrat’, for BKT Tyres, marking its strategic entry into India’s two-wheeler segment. Featuring Ranveer Singh, the campaign film debuted during Indian Premier League 2026, leveraging one of the country’s biggest cultural moments to maximise reach and visibility. At its core, the campaign shifts focus from just product features … Read more

India’s e-commerce market is projected to grow from $90 billion to $250 billion by 2030, according to a joint report by Google and Deloitte. Titled The $250 Billion Commerce Frontier, the report highlights a major shift in how consumers discover and shop online, driven by mobile-first behaviour, AI integration, and content-led discovery. A key growth … Read more

Kalyan Jewellers has launched a new campaign for its Nimah Collection, bringing temple jewellery to life through a cinematic, narrative-driven film. Directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan, the campaign is built around the theme “A Legacy You Wear.” The film reimagines India’s rich temple jewellery heritage, positioning it … Read more