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Arvind Fashions Limited, part of the Lalbhai Group, has appointed Amitabh Suri as the Chief Executive Officer of Flying Machine. Suri will take on this role in addition to his current responsibilities as CEO of U.S. Polo Assn. India, the company said
Varman M has joined Himalaya Wellness Company as Head – Media & Digital Planning & Investment Strategy, where he will lead the company’s end-to-end media and digital agenda. Bringing nearly two decades of experience across media strategy, digital marketing and brand building, Varman previously served as Head, Media & Digital Marketing at Zydus Wellness and … Read more
India’s rapidly evolving automotive ecosystem-shaped by electrification, innovation-led design, and global ambition-took centre stage at the Auto9 Awards 2025, organised by the TV9 Network. Held at the Buddh International Circuit on January 18, 2026, the awards recognised the most impactful cars, two-wheelers, manufacturers, and industry initiatives of the year. A distinguished jury comprising industry veterans, … Read more
To mark 25 years in India’s general insurance landscape, TATA AIG General Insurance has unveiled a new brand campaign that places evolving life needs at its core. Moving away from product-led messaging, the film uses a deeply familiar relationship-a father and son-to reflect how insurance remains relevant across changing phases of life. Conceptualized by TBWA, … Read more
Bengaluru-based integrated brand and creative agency Peoplecom has won the integrated creative mandate for Curated Living Solutions (CLS), a managed living and student housing platform backed by the DivyaSree Group. The partnership comes as CLS continues to scale its presence across key urban markets in India. Under the mandate, Peoplecom will lead CLS’s brand and … Read more
Footwear brand Red Chief has appointed actor Ayushmann Khurrana as its new brand ambassador, marking a strategic move to deepen consumer engagement across metros as well as tier 1, 2, and 3 cities. The association aligns with the brand’s ambition to evolve into a more contemporary, lifestyle-led footwear player while retaining its strong Indian roots. … Read more
Instamart’s latest advertising film marks a noticeable departure from the category’s long-standing obsession with speed. Instead of countdown timers and delivery-minute promises, the brand opts for a quieter, situational story rooted in everyday convenience-and the choice feels intentional. The film opens inside a jewellery store where a sales assistant casually asks a couple if they … Read more
As UPI cements its position as India’s most widely used digital payment method, content platforms catering to mobile-first audiences are rethinking how subscriptions are managed. ChanaJor OTT, a platform focused on short and mid-length Indian-language content, is among those leveraging UPI AutoPay to make recurring payments simpler and more accessible for users. Serving a largely … Read more
Zepto Limited marked its entry into the wellness space with the launch of Zepto Fitverse, a community-driven fitness experience held at Hyfit, Bengaluru, in association with Angel One. Designed as a four-hour, no-frills workout event, Fitverse moved away from the idea of short-lived New Year fitness resolutions and instead focused on building consistency, participation, and … Read more
ITC’s Sunfeast Wowzers has launched its latest campaign, Wowzers Cheesy Nahi Cheesier, focusing on indulgence-led snacking for younger audiences. The campaign highlights texture, sound, and visual appeal, reflecting evolving preferences where snacking is as much about the sensory experience as taste. Conceptualized by Ogilvy, the film captures friends enjoying casual snack breaks in fast-paced, informal … Read more
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