Newsroom 
Standard Chartered has rolled out the second phase of its global wealth campaign, Now’s Your Time for Wealth, extending its focus in India to deliver timely investment insights to affluent, globally connected investors. Building on the success of the first phase in January 2025, this iteration leverages perspectives from the bank’s Chief Investment Office (CIO), … Read more
Uppal Brewers & Distillers’ brand Soorahi concluded its wedding-season campaign, Love, Laughter and Shaadi ka Chapter, on January 17, after a six-week digital rollout that generated 7.3 million impressions. The campaign creatively tapped into shared wedding experiences using observational comedy and cocktail-led storytelling, resonating strongly with its target audience. The campaign featured stand-up comedian Appurv … Read more
Snabbit’s latest campaign smartly resurrects the character Bandya, played by Rajpal Yadav, not merely as a nostalgic throwback but as a strategic tool to build trust and cultural relevance. The decision to bring back this instantly recognizable figure speaks to the campaign’s deeper understanding of audience psychology and the power of familiarity in storytelling – … Read more
Balaji Telefilms has expanded its digital footprint with the launch of Kutingg, a new entertainment platform designed around daily consumption habits and mobile-first audiences. The platform went live on 19 January 2026, introducing a steady slate of original fiction, non-fiction, and vertical-format content aimed at habitual viewing rather than event-driven releases. The launch event saw … Read more
Ritz Media World (RMW) has been appointed as the creative and integrated marketing partner for Forbes Fab-Luxe Residences, a premium branded luxury residential project located in Greater Noida West. The mandate further reinforces RMW’s positioning as a specialist agency in branded and luxury real estate communications. Under this engagement, RMW will lead brand strategy, creative … Read more
WPP has announced the launch of WPP Production, a strategic move aimed at unifying its global creative and production capabilities under a single, integrated platform. Effective from 23 February 2026, the transition brings together Hogarth-WPP’s global production company-with production teams and expertise from across the WPP network, creating a consolidated offering built for scale, speed, … Read more
NXTFACE has launched a new digital-first campaign featuring Indian cricketer Jemimah Rodrigues, strategically timed with the ongoing Women’s T20 League. The campaign is anchored on Jio Hotstar, where the brand appears as a co-presenter, and is further amplified across YouTube and social media platforms to ensure consistent visibility throughout the tournament. The initiative reflects NXTFACE’s … Read more
PNG Jewellers has announced Bollywood actor Ranbir Kapoor as its new brand ambassador, marking a significant step in the brand’s journey toward deeper national recognition. The association will begin in January 2026, with Kapoor joining the brand alongside its existing ambassador, reinforcing PNG Jewellers’ image as a name rooted in tradition yet aligned with modern … Read more
Visit Dubai has unveiled the latest film in its “Dubai, Ready For A Surprise” series, featuring Anushka Sharma and Virat Kohli exploring the city during its winter season. Part of the Dubai Department of Economy and Tourism’s ongoing partnership with the couple, the film reinforces Dubai’s promise of offering something new to every visitor-whether it’s … Read more
HDFC Life has unveiled a new brand campaign that thoughtfully explores how parenting values and long-term financial planning together shape a child’s future. Instead of centering on products, the film focuses on the everyday choices parents make-choices that quietly influence a child’s mindset, confidence, and preparedness for life ahead. Set against the realities of rising … Read more
All Rights Reserved @2025ViralVault
