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A new study by Snap Inc. and Kantar highlights how augmented reality (AR) is emerging as a powerful solution to rising ad fatigue among Gen Z audiences in India. Titled State of AR in India, the report reveals that 92% of Indian consumers believe AR will shape how they shop, learn, and interact online. In … Read more
Jindal Stainless has appointed Ranveer Singh as its first-ever brand ambassador, marking a significant shift in its brand-building strategy. The move signals the company’s intent to strengthen consumer engagement and bring greater visibility to stainless steel’s role in everyday life and national development. For the first time, Jindal Stainless is leveraging a celebrity face to … Read more
Pee Safe has appointed Smriti Mandhana as its brand ambassador for the Comfort Range, marking its ninth foundation year with a strong push toward awareness and accessibility in feminine hygiene. Mandhana will represent a diverse portfolio that includes period panties, panty liners, ultra-thin pads, night pads, and toilet seat sanitisers. The association is aimed at … Read more
Ramsons Perfumes has appointed Mrunal Thakur as its brand ambassador, signalling a strategic shift toward a more aspirational and emotionally driven positioning. The move is aimed at strengthening consumer engagement while redefining fragrance as a form of personal expression rather than just a daily-use product. Video Link: https://www.instagram.com/reel/DWyzcB8E2-I/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Mrunal will front campaigns across Ramsons’ portfolio, … Read more
Lotus Herbals has rolled out a high-impact campaign for its Safe Sun Hydro Activated Sunscreen SPF 50+ PA+++, positioning it as a next-generation solution in sun protection. Featuring Harnaaz Sandhu, the campaign spans OTT platforms, social media, out-of-home placements, influencer collaborations, and retail activations-targeting young, active urban consumers. Video Link: https://www.instagram.com/reel/DWylnVAkoVE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of … Read more
Shemaroo Entertainment has acquired the complete content library of OHO Gujarati for its streaming platform ShemarooMe, marking a significant move to deepen its presence in the regional OTT space. The acquisition brings over 30 original Gujarati web series and content featuring more than 450 actors onto ShemarooMe. This addition strengthens the platform’s existing catalogue of … Read more
VML has appointed Shikhar Khanna as Chief Strategy Officer, based in Mumbai, marking his third stint within the WPP network. He joins from Dentsu India, where he served as Chief Strategy Officer – Media, and brings over two decades of global experience across agencies including MediaCom, Mindshare, Publicis, Geometry Global, and BBDO. Khanna will lead … Read more
Numeros Motors has appointed Arun Srivastava as Chief Executive Officer, effective April 2, 2026, succeeding founder Shreyas Shibulal, who will continue on the board. With over two decades of experience, including his recent role at the Greaves Cotton Limited group behind the Ampere EV brand, Srivastava will lead operations, strategy, partnerships, and expansion. The move … Read more
Veteran journalist Barkha Dutt is set for a possible mainstream return, with reports suggesting a consulting stint at Network18 Media & Investments Limited’s Firstpost. She is expected to host weekly and monthly geopolitics-focused shows starting May, strengthening the platform’s India-centric global coverage. Fresh off acclaim for her reporting on Operation Sindoor and the West Asia … Read more
Saffola Oats is tapping into India’s cricket frenzy with a culturally charged campaign, “Bowl Apna Apna,” bringing together food, city pride, and competition. Partnering with Kunal Kapur, the brand transforms a simple bowl of oats into a platform for regional rivalry and creative expression. At the centre of the campaign is Chef Kunal in a … Read more
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