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JioStar has launched its campaign for the ICC Men’s T20 World Cup India & Sri Lanka 2026, positioning the tournament not merely as a title defence but as a chance to challenge history itself. Conceptualized by JioStar’s creative team and led by Rohit Sharma, India’s captain and 2024 T20 World Cup winner, the campaign underscores … Read more
Pocket FM has joined forces with Disney Publishing APAC to launch 36 exclusive Marvel audio series in Hindi, making India the newest hub for immersive superhero storytelling. Fans can now experience adventures featuring iconic characters like Spider-Man, The Avengers, and Wolverine through multi-episode audio arcs that blend cinematic emotion with mobile-first accessibility. Veronica Cabalinan, VP … Read more
Netflix is no longer competing only with other streaming platforms-it is now vying for viewer attention against digital giants like YouTube and Instagram. This shift was highlighted by Netflix co-CEO Ted Sarandos during a recent earnings call and investor discussion, where he spoke about the company’s evolving competitive landscape amid its acquisition bid for Warner … Read more
Pocket FM has appointed former Meta AI scientist Vasu Sharma as Head of AI, where he will lead the platform’s AI research and applied innovation efforts, reporting to co-founder Prateek Dixit. Sharma, who previously worked on models such as Llama and Chameleon and has authored over 90 research papers, will focus on advancing Pocket FM’s … Read more
Wondrlab has appointed Shidush Contractor as Chief Operating Officer – Influencer Marketing, where he will lead strategy, operations and growth across OPA and Opportune, reporting to co-founder and managing partner Vandana Verma. Formerly Business Head – Middle East & North Africa at Qoruz, Contractor brings deep expertise in adtech, talent management and creator-led businesses to … Read more
Siddhartha Roy has begun a new chapter as Chief Business Officer at Beardo, stepping into the role to drive the brand’s next phase of growth. With his leadership and business expertise, Roy is set to strengthen Beardo’s market presence and scale its ambitions in the grooming and lifestyle space.
Amandeep Singh Kochar has been appointed Executive Vice President – Experience Strategy & Martech Head at Havas CX India, where he will be based in Gurugram and report to Manas Lahiri, Chief Growth Officer, Havas India. With over 15 years of experience across India and Southeast Asia, Kochar will focus on building future-ready CX, martech, … Read more
SAP has appointed Maurishca Dsouza as Senior Industry Advisor – Media, where she will focus on driving business-led transformation across the media and entertainment ecosystem. Dsouza joins from JioStar and Disney+ Hotstar, bringing deep experience in ad sales, entertainment go-to-market strategy, and data-led marketing, with earlier roles at Bajaj Finserv and Directi spanning marketing, growth … Read more
Druhi Sethi has been appointed head of digital marketing at The Hindu, marking her transition from the agency ecosystem to a leadership role within the publication’s digital function. Previously at Social Beat, she led Bengaluru operations and pan-India strategy, driving client growth and AI-led initiatives, and brings extensive experience across digital strategy, growth and brand … Read more
Fibe has expanded its consumer financing footprint by entering the e-commerce lending space through a strategic partnership with Flipkart, India’s homegrown e-commerce marketplace. As part of this collaboration, Fibe’s Buy Now, Pay Later (BNPL) solution is now live on Flipkart, offering customers a flexible and convenient checkout financing option. With affordability playing a crucial role … Read more
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