Newsroom 
Asian Paints is reimagining how functional home solutions are marketed with its latest campaign for Damp Proof, positioning the product as the “Superstar of Waterproofing.” The integrated campaign, tailored for South Indian markets, blends cinema, music, and everyday home realities to create a culturally rooted narrative. Inspired by the high-energy appeal of the iconic Rowdy … Read more
Rasna is tapping into nostalgia with its Summer 2026 campaign for Rasna Nutri+, bringing back the much-loved “Prankies” and reimagining childhood fun for a new generation. Fronted by Rakul Preet Singh, the campaign blends playful storytelling with a functional product proposition. Built around the theme “Har Pack Mein Prank”, the campaign showcases a light-hearted prank … Read more
Paragon has rolled out a cashback offer on its women’s footwear range, aiming to drive trial and accelerate growth in the category. The initiative introduces a simple, tech-enabled incentive designed to make purchases more appealing while reducing friction in redemption. Under the offer, consumers can receive an assured ₹30 cashback by scanning a QR code … Read more
BULLET microdrama and ZEE5 have introduced ‘Mom Talks, Maa Ki Baat – Maa Ke Jazbaat’, a new parenting-focused content IP hosted by Parineeti Chopra. The nine-episode series marks a strategic push into relatable, experience-led parenting content within the digital ecosystem. The show features celebrity parents like Imran Khan, Neha Dhupia, Vikrant Massey and Gauahar Khan … Read more
Advertising Rocks is set to return for its fourth season at Goafest 2026, promising a high-energy celebration of music and creativity within the advertising, media, and marketing community. The platform continues to spotlight hidden musical talent from across the industry, offering professionals a stage to express themselves beyond their day-to-day roles. Hosted as part of … Read more
Campbell Wilson has resigned from his role as Chief Executive Officer and Managing Director of Air India, according to reports. His exit comes at a crucial time for the Tata Group-owned airline, which has been undergoing a major transformation since its acquisition from the Government of India in January 2022. Wilson took charge in July … Read more
Pluckk has partnered with Global Sports as the official health partner for the Indian Open 2026 pickleball tournament, reinforcing its positioning at the intersection of fitness, nutrition, and active lifestyles. Held from April 1 to 5 at CrossCourt Sports in Hyderabad, the event brought together players and enthusiasts amid the sport’s growing popularity in India. … Read more
Creativeland Asia has unveiled ‘VIDA VAKA VOOM’, a high-energy anthem for Hero Vida, created in collaboration with Kolkata Knight Riders. Composed by Amit Trivedi, the track forms the centrepiece of a larger campaign designed to blend mobility with the electrifying spirit of cricket fandom. Built as a chant-led anthem, ‘VIDA VAKA VOOM’ is crafted to … Read more
The opening phase of Indian Premier League 2026 has recorded a 10% rise in television ad volumes compared to the same four-match window last year, according to data from TAM AdEx. While this signals continued advertiser interest in the league’s massive reach, the underlying dynamics reveal a more concentrated advertising ecosystem. Despite the increase in … Read more
B’spoke Wellness has appointed Malaika Arora as its brand ambassador, marking a strategic move to strengthen its presence in the fast-growing preventive nutrition segment. As consumers increasingly shift towards lifestyle-led health and daily wellness routines, the brand aims to position itself as a credible, science-backed choice in the category. B’spoke Wellness offers a range of … Read more
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