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Sony Pictures Networks India Secures Exclusive DP World Tour Rights, Strengthening Golf’s Reach Across South Asia

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Sony Pictures Networks India (SPNI) has announced a multi-year exclusive media partnership with the DP World Tour, acquiring television and digital broadcast rights for three seasons from 2026 to 2028. The association marks a significant step in expanding professional golf’s footprint across the Indian subcontinent, reinforcing SPNI’s long-term commitment to premium global sports content. Under … Read more

Plum Uses Nazar Battu as Cultural Cue to Spark Insurance Conversations Among Founders

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Plum has rolled out a distinctive direct-mail campaign that blends cultural symbolism with modern business realities, using nazar battu dolls to open conversations around commercial insurance among Indian startup founders. The initiative reflects a creative shift in how B2B brands are choosing to be moving away from formal decks towards more relatable, insight-led storytelling. As … Read more

RiteBite Max Protein Reinvents Wafers with Millet-Based Protein Bars for Everyday Snacking

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RiteBite Max Protein, the protein-focused snack brand from Zydus Wellness, has entered the wafer segment with the launch of its new millet-based protein wafer bars, marking a fresh take on familiar indulgent snacks. The move reflects a growing shift in Indian snacking habits, where consumers increasingly seek products that deliver both taste and nutrition without … Read more

Deepinder Goyal Steps Aside as Group CEO, Signals a Strategic Shift at Eternal

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Deepinder Goyal, founder and long-time leader of Eternal, has announced his decision to step away from the role of Group CEO, marking a significant leadership transition for the company. Subject to shareholder approval, Goyal will continue to remain on the board as Vice Chairman, ensuring continuity in long-term strategy, culture, and governance. Albinder Dhindsa, who … Read more

United Spirits Ramps Up Marketing Aggressively in Q3 FY26 Despite Margin Pressure

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United Spirits significantly scaled up its advertising and sales promotion efforts in the third quarter of FY26, signaling a strong brand-led growth strategy even as short-term profitability faced pressure. The Diageo India-owned liquor major spent ₹523 crore on advertising in the December quarter, marking a sharp 115% increase compared to ₹243 crore in the previous … Read more

Köche Partners with Team Pumpkin to Strengthen Its Digital Footprint Across India

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Smart everyday appliances brand Köche has appointed Team Pumpkin as its digital marketing agency, marking a strategic move to build a strong and scalable digital presence across the Indian market. The partnership, which came into effect in August 2025, covers end-to-end digital planning and execution, including social media management and performance marketing. As Köche works … Read more

Alpenliebe Gold Breaks TV Conventions with India’s First Fourth-Wall Brand Integration

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WPP Media, led by Wavemaker, has introduced a pioneering television integration for Alpenliebe Gold, marking India’s first-ever use of a “fourth wall” break in mainstream TV advertising. The innovative execution is part of Alpenliebe Gold’s new communication platform, “Alpenliebe Kholo, Meetha Bolo,” and was rolled out on the popular Hindi comedy show Bhabhiji Ghar Par … Read more

JioHotstar has appointed Shivani Thussu as Vice President – Creative & Content

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JioHotstar has appointed Shivani Thussu as Vice President – Creative & Content (Digital & Streaming – Hindi Specials), transitioning her from a consulting role into a full-time leadership position. She will lead creative strategy and execution for Hindi Originals and Specials across the platform’s digital and streaming portfolio. Thussu brings over seven years of experience … Read more

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