Facebook Instagram Linkedin
×

Newsroom

Asaya’s ‘Down to the Molecule’ Film Redefines Skincare Narratives for Melanin-Rich Skin

by

Asaya has unveiled its latest brand film, ‘Down to the Molecule’, spotlighting hyperpigmentation-one of the most common yet underrepresented concerns for individuals with melanin-rich skin. Moving beyond conventional skincare storytelling, the campaign blends science with emotion, offering a more honest and empowering perspective. The film captures real-life skin journeys through intimate storytelling and close-up visuals, … Read more

realme Partners with Creativeland Asia to Power a Unified Social-First Strategy

by

realme has consolidated its social media mandate with Creativeland Asia, bringing the agency on board to lead and streamline its digital presence. The move comes as the brand looks to strengthen its communication across platforms and maintain a consistent voice in the highly competitive smartphone market. With this partnership, Creativeland Asia will drive realme’s social … Read more

FanCode Strengthens Its Grip as India’s Home of Golf with Major Championship Rights

by

FanCode has reinforced its position as the go-to destination for golf enthusiasts in India by securing exclusive broadcast rights for three of the sport’s most prestigious Major championships-The Masters, the PGA Championship, and the U.S. Open. This marks the second consecutive year that the platform will serve as the “Home of Golf in India,” bringing … Read more

Aditi Roy Joins Akasa Air as Head of Corporate Communications and CSR

by

Aditi Roy has joined Akasa Air as Head of Corporate Communications and CSR, after a nine-year stint at Novartis India, where she most recently served as Associate Director – External Engagement and Pharma Communications. Roy brings experience across communications, patient advocacy, and stakeholder engagement, and has previously worked with SPAG Asia, Fleishman-Hillard, Text 100, K2 … Read more

Naturals Ice Cream and Bombay Sweet Shop Blend Nostalgia with Innovation in Limited-Edition Summer Flavours

by

Naturals Ice Cream has partnered with Bombay Sweet Shop to introduce a limited-edition range of summer flavours, bringing together classic favourites with a modern twist. The collaboration features two unique variants-Tender Coconut Naga Chilli and Coffee Fudge Crunch-reimagining Naturals’ signature offerings with creative additions from Bombay Sweet Shop. The new flavours reflect a shared brand … Read more

Crocs India Leverages Dhurandhar Nostalgia with Rakesh Bedi’s ‘Crocshake’ Campaign

by

Crocs India has launched a playful new digital campaign featuring veteran actor Rakesh Bedi, tapping into the growing wave of nostalgia-driven and character-led content. Inspired by his association with Dhurandhar, the campaign blends humor, pop culture, and everyday relatability to create a highly engaging digital moment. Video Link: https://www.instagram.com/reel/DWx72cWDGG6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised by One Hand Clap, the … Read more

Zomato Taps into Gully Cricket Culture with Raw, Instagram-First Digital Campaign

by

Zomato has launched a new digital campaign celebrating India’s deep-rooted love for gully cricket, shifting the spotlight from packed stadiums to the streets where the game truly lives. Created in collaboration with Gully Cricket, a digital-first platform focused on street cricket culture, the campaign captures the raw, unfiltered energy of matches played in neighbourhood lanes … Read more

Star Gold Disrupts Screens Nationwide with Glitch-Led Promo for Dhurandhar TV Premiere

by

Star Gold executed a high-impact on-air campaign to promote the television premiere of Dhurandhar, using a synchronised glitch disruption across the JioStar network. The activation spanned 20 channels, including movie, general entertainment, and kids networks such as Star Gold, Colors, MTV, Disney, Nick, and Hungama, creating a unified moment of attention across diverse audiences. At … Read more

SixthFactor Launches BrandIQ, an AI-Powered Platform for Real-Time Tracking of Digital Brand Perception and Consumer Signals

by

SixthFactor has introduced BrandIQ, a globally launched AI-powered platform designed to redefine how brands track and understand their digital presence. Built by its AI arm, TheSixth.AI, the platform moves beyond traditional, periodic brand tracking by offering continuous, real-time insights into brand perception across digital ecosystems. BrandIQ aggregates data from four critical areas-AI-generated responses, search performance, … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault