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Spotify has introduced a new feature, SongDNA, currently rolling out in beta for its Premium users globally, including India. The feature is designed to transform music listening from a passive activity into a more interactive and insightful experience. SongDNA enables users to dive deeper into the origins and evolution of the songs they stream. It … Read more
Netflix has rolled out a fresh round of price hikes across all its subscription plans, signalling a continued push toward higher revenue per user as competition in the streaming space intensifies. The ad-supported plan, which was earlier priced at $7.99 per month, will now cost $8.99, marking a modest increase aimed at monetising its growing … Read more
Dina Saadieh has joined Havas as Media Director on Emirates, where she will lead media planning across the GMEI region and support global strategy for Emirates Group brands. The move marks a new chapter as she drives integrated, large-scale media initiatives across markets.
Budweiser 0.0 has made its debut in the Indian Premier League (IPL) by partnering with five franchises-Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Rajasthan Royals-marking a significant expansion of its presence in India’s cricket ecosystem. This multi-team association reflects a strategic shift from broad, national-level engagement to more localised, city-driven fan connections. Through … Read more
Himalaya Wellness has entered the premium personal care segment with the launch of its new brand, ‘Himalaya Ayurveda Secrets’, marking a strategic expansion of its beauty portfolio. Positioned as an elevated Ayurveda-based offering, the new range blends traditional Ayurvedic practices with refined natural ingredients to cater to modern consumers seeking clean, effective, and sensorial beauty … Read more
Asim Saurav Das has stepped into the role of Director at Flipkart, marking a new leadership chapter in his brand marketing journey. In this position, he is expected to drive strategic brand initiatives, strengthen consumer engagement, and shape the platform’s next phase of marketing-led growth.
JK Maxx Paints has named Akshay Kumar as its brand ambassador, as the company looks to strengthen its presence in India’s decorative paints segment and build stronger consumer connect. The association will be amplified through integrated campaigns across print, television, digital, outdoor, and retail platforms, aiming to enhance brand visibility as the company scales its … Read more
Royal Challengers Bengaluru (RCB) have onboarded The Baker’s Dozen as their official bakery partner for IPL 2026, tapping into cricket’s massive cultural reach to drive consumer engagement. As part of the partnership, The Baker’s Dozen will introduce RCB-themed packaging across its product portfolio, featuring popular players on packs. The brand will also launch limited-edition collectible … Read more
UP Tak is hosting the ‘Viksit UP Baithak’ in Gorakhpur on March 27, 2026, bringing together policymakers, industry leaders, and subject matter experts for discussions on Uttar Pradesh’s development, governance, and sectoral growth. The event serves as a collaborative platform aimed at fostering solution-oriented conversations around the state’s progress and future roadmap. Key participants include … Read more
TechnoSport has unveiled its latest brand campaign, ‘Real Movement’, aligning with the high-engagement window of IPL 2026. The campaign marks a strategic step following the brand’s recent identity refresh and supports its expansion across retail, digital, and marketplace channels. Rolled out across connected TV, digital platforms, and transit media, the campaign shifts focus from performance-driven … Read more
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