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Techno Paints and Chemicals has appointed cricket legend Sachin Tendulkar as its brand ambassador for the next three years, aiming to strengthen its presence across India and support its upcoming growth initiatives. The company, which has established a strong footing in the domestic paints sector over the past 25 years, currently operates in eight states … Read more
Leeford Healthcare has announced Bollywood actor Tiger Shroff as the brand ambassador for its Orthopedic & Mobility Aids division and launched a nationwide campaign, ‘Fit Raho, Hit Raho’, aimed at positioning orthopedic supports as proactive lifestyle essentials rather than just post-surgical tools. With increasing awareness around posture, mobility, and long-term joint health, the campaign addresses … Read more
Mumbai: Integrated marketing and technology agency Schbang has kicked off 2026 with the release of an original music video, reflecting its bold, energetic, and unapologetically creative spirit. Designed as a tribute to its partners and collaborators, the film celebrates a year marked by trust, scale, and shared ambition across mainline, media, performance, AI, and digital … Read more
Ed-a-Mamma, the purpose-driven children’s lifestyle brand founded by Alia Bhatt, has entered the baby and kids’ personal care segment with its new range, Your Baby Safe, accompanied by a heartfelt campaign film that emphasizes safety, trust, and gentle care. The launch event was held at Jio World Drive, Mumbai, and featured a life-sized product installation, … Read more
As Mumbai prepares for the 227-member Brihanmumbai Municipal Corporation (BMC) elections on January 15, 2026, NDTV will broadcast a special programme, BMC Power Play, on January 11. The show aims to unpack the elections’ impact on the city’s governance, infrastructure, political leadership, and day-to-day civic decision-making. Rahul Kanwal, CEO and Editor-in-Chief, NDTV, highlighted the importance … Read more
Kingfisher Premium Packaged Drinking Water has unveiled a lively new brand film for the Women’s Premier League (WPL), reimagining its iconic ‘O la la la leo’ jingle with a contemporary twist. Titled Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo!, the campaign captures the confidence, excitement and cultural shift surrounding women’s cricket … Read more
As Netflix completes a decade in India, its leadership reflects on how the market has shaped the platform’s evolution-without diluting its premium positioning. Co-CEO Ted Sarandos said Netflix expanded pricing and product options to improve accessibility while staying true to its core promise of quality. Continuous innovation across user experience, payments, partnerships and distribution, he … Read more
Amagi Media Labs has announced that its initial public offering (IPO) will open for public subscription on Tuesday, January 13, 2026, and will close on Friday, January 16, 2026. The bidding for anchor investors is scheduled to take place a day earlier, on January 12, 2026. The IPO consists of a fresh issue aggregating up … Read more
National Geographic Creative Works has partnered with vivo India to launch an original four-part wildlife series titled Go Into the Wild, spotlighting mobile wildlife photography and immersive visual storytelling. The series explores some of India’s most remote and biodiverse regions, blending technology with nature-led narratives. Go Into the Wild follows four wildlife photographers, including National … Read more
In early 2026, Zomato founder and CEO Deepinder Goyal sparked widespread online discussion after appearing on a podcast wearing a small metallic device near his temple. The gadget, quickly dubbed Temple, triggered curiosity, memes, and even unsolicited advice – much of it warning people not to buy it. However, the most important fact remains: Temple … Read more
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