Newsroom

The latest COMvergence New Business Barometer for 2025 highlights a strong year of consolidation and competition within India’s media agency landscape, with WPP, Publicis, and Omnicom Media Group (OMG) leading the group rankings. At the agency level, EssenceMediacom emerged as the clear leader, securing new business worth $233 million-significantly ahead of competitors. Wavemaker followed in … Read more

Flipkart’s latest campaign brings a clever twist to cricket culture by featuring New Zealand umpire Billy Bowden in a quirky, insight-led film. Known for his theatrical umpiring style, Bowden plays the role of a professor at the fictional “Billy’s Cognitive Coaching Institute,” where he teaches students how to “decode” deals using familiar cricket signals. The … Read more

Astrotalk has launched a new digital campaign during the IPL season, shifting away from traditional advertising to embrace relatable, slice-of-life storytelling. Directed by filmmaker Nitesh Tiwari, known for films like Dangal and Chhichhore, the campaign features three films that explore everyday emotional dilemmas around relationships, commitment, and financial stability. Each film follows a protagonist navigating … Read more

Cadbury Dairy Milk has rolled out its latest IPL campaign, “Khaas Seat,” celebrating the magic of first-time stadium experiences for cricket fans. In partnership with the Mumbai Indians, the brand has introduced a dedicated seating section at Wankhede Stadium exclusively for fans attending their first-ever IPL match. The campaign is built around a simple yet … Read more

JungleBerry has unveiled its latest campaign, “Wildly Ayurvedic,” aiming to redefine how Ayurvedic science is perceived in today’s beauty and personal care landscape. At a time when consumers seek a balance between traditional wisdom and proven results, the brand positions Ayurveda not as a relic of the past, but as an evolving, relevant system for … Read more

Havas Life Mumbai and Shobiz have entered into a strategic partnership to introduce integrated experiential engagement solutions tailored for healthcare and pharmaceutical brands in India. The collaboration aims to bridge a long-standing gap in the industry-combining scientific depth with large-scale experiential execution. As healthcare communication evolves, there is a growing demand for engagement models that … Read more