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MobiKwik has stepped into the world of sports marketing, partnering with Rajasthan Royals as its Official Payments Partner for Indian Premier League 2026-marking the brand’s debut in cricket sponsorships. The association signals a strategic shift for MobiKwik as it looks to tap into India’s most high-energy, high-attention platform to scale its consumer connect. The partnership … Read more
Jana Small Finance Bank has partnered with Royal Challengers Bengaluru as its Official Banking Partner for Indian Premier League 2026, marking a strategic move to deepen consumer engagement during one of India’s biggest cultural moments. Video Link: https://www.instagram.com/reel/DWai1HaCe-e/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The association will run through the IPL 2026 season, with Jana SFB serving as the franchise’s exclusive … Read more
Pay10 has unveiled ‘Pay10 World’, a cross-border payments platform designed to simplify global transactions for Indian businesses, alongside its new campaign, ‘No Borders. Just Business.’ The launch comes after Pay10 secured authorisation under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework, enabling it to facilitate both export and import transactions seamlessly. … Read more
Angel One has launched its latest campaign, ‘The Intelligent One’, aimed at redefining how new-age users approach investing-by shifting the focus from investor expertise to platform intelligence. Built on the insight that investing today feels complex and intimidating, especially for first-time users, the campaign challenges the belief that one must master the markets before starting. … Read more
JioMart has rolled out the latest phase of its “Time aur Paise Dono Bachaye” campaign, featuring Ranveer Singh and Deepika Padukone, introducing a sharper, more demonstrative take on everyday savings. Video Link: https://www.instagram.com/reel/DWaqUegAg6D/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the heart of the campaign is the ‘Fayda Meter’-a creative device designed to make savings tangible. Instead of simply communicating value, … Read more
OpenAI’s early experiments with advertising on ChatGPT are already showing strong momentum, crossing $100 million in annualised revenue within just six weeks of launch in the United States. The pilot marks a significant shift in how the company is exploring monetisation beyond subscriptions. Introduced earlier this year, the ad model targets users on the free … Read more
Adobe has appointed Manoj Kohli to its International Advisory Board to support AI-led digital transformation for enterprises. Kohli brings decades of leadership experience, including roles at Bharti Airtel and SoftBank India, and will help guide organisations across global markets as Adobe expands its AI-driven innovation and customer engagement capabilities.
Metasports has appointed Manoj Kadarla as Head of Marketing for its strategy-based cricket game Hitwicket. He will lead user acquisition, brand, partnerships, and social across current and upcoming titles, while building a scalable marketing engine. Kadarla brings over a decade of experience, including eight years at Dream11, where he was part of the core growth … Read more
In an era where festive campaigns often lean on surface-level symbolism, Parle-G takes a more rooted, culturally immersive approach with its latest Bihu campaign-one that prioritises authenticity over amplification. Built on its long-standing thought, “Jo auron ki khushi mein paaye apni khushi,” the campaign unfolds in two parts. It begins with a music-led prequel that … Read more
Sony Pictures Networks India (SPNI) is set to revive the culture of live award shows with the Chetak SCREEN Awards 2026, airing on April 5 at 8:00 PM IST. The ceremony will be broadcast on Sony Entertainment Television and streamed simultaneously on Sony LIV, alongside a live showcase on YouTube-marking a significant shift towards real-time, … Read more
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