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VETO has partnered with B4U Network to enhance its content offering, adding multiple popular channels to its growing catalogue. The move is aimed at strengthening VETO’s presence in India’s connected TV (CTV) ecosystem while catering to family audiences across regions. As part of the partnership, VETO will now stream channels including B4U Movies, B4U Music, … Read more
For generations, Dettol Antiseptic Liquid has been a quiet constant in Indian households-trusted by mothers in moments that call for care, protection, and reassurance. With its latest film, “Shaadi Ka Ghar,” the brand builds on this legacy while evolving its narrative to connect on a deeper, more emotional level. Video Link: https://www.instagram.com/reel/DWgUxp0CpOv/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Set against the … Read more
The Magnum Ice Cream Company (TMICC) has completed the acquisition of a 61.9% equity stake in Kwality Wall’s (India) Limited (KWIL), marking a significant move to strengthen its presence in India’s fast-growing ice cream market. The transaction follows a Share Purchase Agreement signed with Unilever in June 2025. Post-acquisition, KWIL will continue to remain listed … Read more
YAAP Digital Ltd has completed the acquisition of a 60.20% stake in Gozoop Online Private Limited, marking one of the largest deals in India’s independent digital agency ecosystem. The transaction, executed on March 30, 2026, values the overall deal at over ₹125 crore. With this move, Gozoop officially becomes a subsidiary of YAAP Digital, strengthening … Read more
Former India captain MS Dhoni has invested in digital entertainment platform Kuku and joined its micro drama app Kuku TV as brand ambassador, signalling a strong bet on AI-powered storytelling from India. Video Link: https://www.instagram.com/reel/DWgH_jszWCZ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Founded in 2018, Kuku operates across multiple formats, including short-form video (Kuku TV), audio content (Kuku FM), and edutainment (Guru). … Read more
Havas Media Network India has secured the Media Agency on Record (AOR) mandate for Aakash Educational Services Limited (AESL) following a competitive multi-agency pitch. The mandate will be executed in collaboration with PivotRoots and Arena Media, both operating under the Havas Media Network ecosystem. The partnership aims to deliver a unified, full-funnel media strategy focused … Read more
YouTube has expanded its Shopping affiliate programme, now allowing creators with as few as 500 subscribers to participate. The move significantly lowers the monetisation threshold, opening up earning opportunities for a wider pool of emerging creators within the YouTube Partner Programme. With this update, eligible creators can tag and link products directly within their content-across … Read more
Fastrack has unveiled its latest campaign, ‘Never Same. Never Sane.’, marking a significant shift in its brand philosophy as it leans deeper into fashion, individuality, and youth culture. Featuring Siddhant Chaturvedi as the face of the campaign, the brand taps into a generation that resists being defined by a single identity. At the core of … Read more
JioStar, the official broadcast and digital partner for the TATA IPL, has unveiled its IPL 2026 campaign titled ‘Ek Hoke Dekh’, positioning the tournament as a powerful force that unites fans across the country. Featuring prominent cricketers including Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Varma, and Mohammed Siraj, the campaign film brings alive the … Read more
MiQ India has entered into a strategic partnership with Happydemics to redefine how brand lift is measured in an increasingly data-driven yet fragmented media ecosystem. The collaboration signals a shift from traditional performance metrics toward a more consumer-centric approach, where real audience sentiment plays a central role in evaluating campaign success. By combining MiQ’s expertise … Read more
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