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CREX has partnered with Delhi Capitals as the official fan engagement partner for IPL 2026, signalling a shift in how cricket is experienced beyond passive viewing. The collaboration introduces interactive, quiz-led formats designed to engage fans in real time during live matches. Through the CREX app, users will be able to participate in match-based quizzes … Read more
Skechers has renewed its partnership with Mumbai Indians, continuing as the team’s official kit partner for the third consecutive season ahead of IPL 2026. The collaboration reinforces a shared focus on performance, consistency, and a deep-rooted connection with fans. As part of the association, Skechers will once again design and deliver high-performance kits tailored for … Read more
Lenovo has announced a global partnership with David Beckham, marking a strategic move to merge sport, technology, and artificial intelligence on a global stage. The collaboration builds on Lenovo’s expanding presence in football, including its role as Official Technology Partner for the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027. Video Link: … Read more
Philips has launched a new campaign for its Philips Avent range, challenging the age-old practice of boiling baby bottles and introducing sterilization as a more effective, science-backed solution. Built around the question “Is boiling enough for germ protection?”, the campaign taps into a deeply rooted cultural habit while encouraging a shift towards informed parenting. At … Read more
Olio Pizza has renewed its partnership with Rajasthan Royals for IPL 2026, doubling down on cricket as a key consumption moment with its new ‘Slice Maar’ campaign. Designed to tap into the high-energy atmosphere of match viewing, the campaign blends the thrill of a cricket shot with the joy of grabbing a pizza slice-making food … Read more
Experience Commerce, the digital marketing arm of the Cheil SWA Group, has been awarded the social media mandate for ICONIQA Hotels & Resorts, a lifestyle hospitality brand under the Royal Orchid Hotels Group. The account, secured after a multi-agency pitch, will be managed for a one-year tenure. As part of the mandate, the agency will … Read more
Meta is testing a new paid subscription model for Instagram, titled Instagram Plus, as it explores ways to expand beyond its traditional ad-driven revenue model. The pilot is currently being rolled out in select markets, including Mexico, Japan, and the Philippines. The subscription introduces a range of features designed to enhance user control, visibility, and … Read more
Hansa Entertainment has appointed Sujatha Narayanan as CEO as it builds its presence across OTT, television, films, and digital formats. With over two decades of experience in content curation and production, she will lead the company’s multi-language slate spanning series, OTT films, podcasts, and vertical dramas, as Hansa positions itself as a story-first, IP-driven production … Read more
Kotak Mahindra Prime has appointed Suraj Rajappan as Managing Director & CEO for a three-year term starting June 1, 2026. A 24-year company veteran, he succeeds Shahrukh Todiwala, who retires after more than three decades with the Kotak Group. The leadership transition reflects Kotak’s focus on internal talent to drive the next phase of growth … Read more
Bata India has launched its latest campaign, “Strong Steps, Small Price,” targeting the back-to-school season with a focus on affordability, comfort, and practicality. Timed with school reopenings across India, the initiative reflects evolving consumer expectations-where parents prioritise durability and value, while children seek lightweight, easy-to-wear designs. The newly introduced range features sneaker-style school shoes designed … Read more
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