Newsroom

Godrej Yummiez and Stovekraft’s Pigeon Air Fryers have joined forces for a digital campaign aimed at transforming perceptions around frozen foods and air fryers in Indian households. The initiative highlights how modern cooking habits, time constraints, and evolving food preferences are reshaping everyday meal preparation. The campaign addresses lingering myths: frozen foods are often seen … Read more

ASCI Academy, the learning and development arm of the Advertising Standards Council of India (ASCI), has introduced a new e-learning programme focused on ethical UI/UX design, reflecting the growing concern around deceptive digital practices. Titled Ethical UI/UX Designs: Building Consumer Trust, the course is designed for digital marketers, product managers, designers and e-commerce professionals, and … Read more

Campus Activewear has made a strategic foray into the athleisure apparel segment, marking its expansion beyond footwear into clothing. This move broadens the brand’s portfolio, positioning Campus as a comprehensive lifestyle and activewear brand. The new apparel line features polo and round-neck T-shirts, jackets, jogger pants, and caps for both men and women, designed for … Read more