Newsroom 
PharmEasy has relaunched its ‘On-time or Free’ (OTOF) campaign during the ongoing cricket season, aiming to reinforce trust in its diagnostics services while addressing a key consumer concern-delays in sample collection. The campaign, which went live on March 28 and will run until July, is being promoted across connected TV, mobile, and social media platforms … Read more
Livguard has announced its partnership with Punjab Kings as the exclusive power partner for the 2026 season of the Indian Premier League, strengthening its presence on one of India’s biggest sporting stages. The collaboration is designed to enhance brand visibility while building deeper engagement with cricket fans across the country. As part of the association, … Read more
Lentra has appointed Rajesh Kumar Rathanchand as CEO. With over three decades in financial services, including leadership roles at TransUnion CIBIL and HDFC Bank, Rathanchand will drive Lentra’s business and technology functions, focusing on product development, credit analytics, and global expansion. Founder D Venkatesh highlighted that his expertise will strengthen Lentra’s mission to be a … Read more
Aadhar Housing Finance has launched its new campaign, “GharLelo,” bringing focus to the emotional and financial realities of owning a home in India. Through two films, the campaign captures the aspiration of homeownership while addressing the complexities faced by individuals, especially from the EWS and LIG segments. Rooted in the familiar cultural nudge of “ghar … Read more
KP Group has joined hands with Delhi Capitals as an associate sponsor for IPL 2026, strengthening its presence in one of India’s biggest sporting platforms. The partnership will see the renewable energy company integrate its brand across both on-ground and digital touchpoints throughout the tournament. As part of the association, KP Group will gain visibility … Read more
Centrum, the multivitamin brand from Haleon, has launched a new campaign for Centrum Recharge, its effervescent drink mix designed to support energy, hydration, and immunity. With a focus on everyday fatigue, the campaign positions the product as a simple, nutrient-led solution for consumers navigating busy, demanding routines. Priced at ₹10 per sachet, Centrum Recharge combines … Read more
Saugata Mukherjee has announced his exit from SonyLIV after a prolific three-and-a-half-year tenure as executive vice president and head of content. Under his leadership, the platform delivered standout originals like The Hunt, Maharani S4, and Freedom at Midnight S2, shaping SonyLIV’s creative identity. Mukherjee reflected on the journey as a collective effort driven by risk-taking, … Read more
Dentsu has appointed Takeshi Sano as director, representative executive officer, president and global CEO, effective March 27, 2026, while he continues as CEO of dentsu Japan. In his expanded role, Sano will drive transformation, streamline the global structure, and accelerate execution using AI, data, and technology, with a focus on client-centric growth, stronger overseas business, … Read more
The Indian Premier League’s (IPL) media rights story, long defined by exponential growth, may be entering a phase of stabilisation. According to a recent Media Partners Asia (MPA) report titled The IPL – Teams, Rights & Valuations, the 2028–32 media rights cycle is expected to remain flat at $5.4 billion-the same valuation as the current … Read more
bigbasket has renewed its partnership with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for IPL 2026, marking its third consecutive year of collaboration. The association follows RCB’s landmark title-winning season last year, further strengthening the bond between two brands deeply rooted in Bengaluru’s culture. Extending beyond the men’s team, bigbasket has also … Read more
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