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Unilever has agreed to merge a major portion of its food business with McCormick & Company in a $44.8 billion deal, marking a significant strategic shift for both companies. The move signals Unilever’s intent to pivot away from food and focus more on high-growth categories like beauty, personal care, and wellbeing. Under the agreement, Unilever … Read more
Wipro Consumer Care & Lighting has consolidated its media mandate with Wavemaker, a WPP Media agency, in a move aimed at creating a more integrated and agile media approach. The mandate covers the entire spectrum of media strategy, planning, investment, and activation across both traditional and digital platforms. This consolidation reflects the company’s focus on … Read more
super.money has released the second film in its ongoing ‘No Drama, Only Cashback’ campaign featuring Salman Khan, timed strategically around the IPL season. Staying true to its core idea of simplicity, the campaign takes a refreshingly minimal and humour-led approach in a cluttered advertising environment. The film is built around a meta, behind-the-scenes concept. It … Read more
Primex Media Services has been appointed as the public relations partner for Vasu Healthcare, marking a strategic move to strengthen the brand’s communication and market presence. The mandate reflects Vasu Healthcare’s focus on scaling its visibility while reinforcing its positioning in the Ayurveda and healthcare space. As part of the partnership, Primex Media Services will … Read more
AJIO has introduced a playful new feature called ‘EX-CHANGE’, turning post-breakup clutter into shopping credits in a campaign that blends humour with commerce. Designed as a tongue-in-cheek initiative, the feature allows users to exchange clothes belonging to former partners in return for credits that can be redeemed across the platform. Video Link: https://www.instagram.com/reel/DWjCLtvD3tp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The process … Read more
Avinash Kaul has exited Network18 after nearly 12 years, where he served as CEO – Broadcast & Publishing and MD of A+E Networks | TV18. During his tenure, Kaul oversaw significant expansion, growing the portfolio from three channels to 20, along with a publishing division and a strengthened connected TV presence, marking a major phase … Read more
Bindiya Bhatt has been appointed as Vice President – International Brands and Omnichannel at Myntra Luxe. In her new role, she will focus on building and scaling international brands across India, driving growth through both online and omnichannel experiences.
ZEEL is undergoing a leadership transition as Vikas Somani resigns from his role. Following his departure, Sujal Parekh has been elevated to a senior management position, marking a strategic step in strengthening the company’s leadership team and continuing its growth trajectory.
Bold Care has launched its latest campaign, ‘Protect What’s Precious’, in collaboration with comedian Samay Raina, leveraging the ongoing IPL season to drive conversations around men’s intimate wellness in a more relatable and engaging way. Link: https://www.instagram.com/p/DWjH6pjAk9y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Timed with one of India’s biggest cultural and entertainment moments, the campaign uses humour-led storytelling to connect with … Read more
Kazam has introduced a quirky April Fool’s Day campaign with the launch of ‘Vrooom’-a fictional “fortified energy drink” built around the tagline ‘0 to 100. No Plug Required.’ While humorous on the surface, the campaign cleverly highlights a serious message around EV performance during India’s peak summer months. Conceptualised as a tongue-in-cheek stunt, the campaign … Read more
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