Newsroom 
Geetika Thakur has moved on from Havas Play, where she served as senior vice president and head of social. Over nearly eight years across the Havas network, she led social strategy, managed integrated marketing mandates, and handled businesses including Reckitt Hygiene. With 15+ years of experience, Thakur has previously worked with agencies like Contract India, … Read more
SOCIAL has revived its #DoosraStadium experience for the ongoing cricket season, turning its outlets into high-energy match-viewing hubs. Running from March 28 to May 31, the format is live across cities including Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, and Kolkata. The initiative blends live match screenings with interactive elements, themed menus, and a community-driven atmosphere. This … Read more
Spotify has introduced a new suite of advertising formats, tools, and research, signalling its evolution from a music streaming service to a multi-format media platform. The move aims to offer brands more immersive and interactive ways to connect with audiences. The platform is expanding across audio, video podcasts, and interactive experiences, reflecting changing user behaviour … Read more
BHIM Payments App has unveiled its new campaign, ‘Mahi Way’, featuring MS Dhoni, positioning the platform around simplicity, trust, and reliability in digital payments. The campaign highlights everyday payment scenarios where users often face multiple options, reinforcing how BHIM offers a straightforward and dependable choice. It focuses on key features such as scan-and-pay and instant … Read more
ITC Limited has acquired control of Sproutlife Foods Private Limited, the company behind the Yoga Bar brand, effective April 1, 2026. With a 47.5% stake on a fully diluted basis and the right to nominate a majority of board directors, ITC has made Sproutlife its subsidiary under the Companies Act, 2013. The move aligns with … Read more
NODWIN Gaming has reappointed Sidharth Kedia as Chief Strategy and Investments Officer. Kedia returns to lead strategic growth, partnerships, and investment initiatives, strengthening the company’s focus on expanding its esports and gaming ecosystem.
Aparajita Puri has joined Microsoft as Managing Director, Strategic Pursuits Team for India and South Asia, marking a leadership transition after more than a decade at McKinsey & Company. Announcing the move on LinkedIn, Puri described her time at McKinsey as an “incredibly rewarding journey,” where she worked with global clients across industries, built long-term … Read more
Ashwin Kumar has announced his return to Nike, calling it a meaningful homecoming. He reflected on learning culture-led brand building during his earlier stint and shared that experiences across regions and brands since then have made this new chapter in India even more exciting.
Sony Sports Network has launched Sony Sports Ten 4 Kannada, marking its entry into the Kannada-language sports broadcasting space and strengthening its regional strategy. The move follows the network’s earlier Tamil and Telugu launches, reinforcing its focus on language-led content distribution. With this addition, the network’s portfolio now includes 11 sports channels across five languages-English, … Read more
The EPIC Company has consolidated its television channels, digital platform, and content IPs under a unified ‘EPIC’ brand identity, marking a strategic step towards building a more cohesive and scalable content ecosystem. The move aims to simplify brand architecture while strengthening its presence across television, OTT, and films. As part of the rebranding, several channels … Read more
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