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Nayara Energy has renewed its partnership with the Tata Mumbai Marathon (TMM) for the 2026 edition, continuing as the event’s official ‘Fuelled By’ partner. The association, which began in 2025, further strengthens the energy company’s presence within one of India’s largest and most recognized mass-participation sporting events. Scheduled for Sunday, 18 January 2026, the Tata … Read more
Samsung India has initiated a comprehensive review of its media agency mandate, a development independently confirmed by e4m. The account, estimated to be worth close to Rs 300 crore, covers media planning and buying responsibilities across Samsung’s entire product portfolio in the Indian market. At present, the mandate is primarily handled by Lodestar, which manages … Read more
As it celebrates 25 years of Wikipedia, the Wikimedia Foundation has announced a major expansion of its commercial partnerships with leading artificial intelligence companies, strengthening the role of its paid data service, Wikimedia Enterprise. Wikimedia Enterprise is designed to offer structured, large-scale access to Wikipedia and other Wikimedia project content for technology companies building AI … Read more
Pee Safe’s recent $32 million Series C funding round, led by global healthcare investor OrbiMed, marks a significant inflection point for the Indian hygiene and wellness brand. What began as a focused solution for public toilet hygiene has steadily evolved into a multi-category consumer platform addressing intimate, personal and everyday hygiene needs. For the industry, this funding … Read more
Solitario, the luxury lab-grown diamond brand, has announced a partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) to introduce a new fine diamond jewellery collection inspired by two globally recognised franchises-Tom & Jerry and the DC Universe-for the Indian market. The collections were unveiled at a launch event held at Solaire, BKC, Mumbai, bringing … Read more
ON PURPOSE has secured the public relations and strategic communications mandate for the India Mental Health Alliance (IMHA), a not-for-profit organisation focused on strengthening India’s mental health ecosystem. Under the mandate, ON PURPOSE will oversee media relations and strategic communications for IMHA, with an emphasis on enhancing the organisation’s visibility, supporting key events and convenings, … Read more
Corporate reputation has emerged as a measurable economic asset worth an estimated $7.07 trillion worldwide, according to a new global study released by Burson. The research, titled The Global Reputation Economy: A New Asset Class for a New Era, links strong reputational performance directly to shareholder value, positioning reputation as a tangible driver of financial returns … Read more
Spykar has unveiled a new digital campaign titled Made to Fit Every Story, introducing an experimental approach that brings together AI-generated models and real-world creators within the same storytelling universe. Built around Chico, one of the brand’s core denim fits, the campaign reflects Spykar’s attempt to reframe men’s fashion communication through technology-led creativity and shifting cultural … Read more
Google has announced the rollout of Personal Intelligence for Gemini, a new feature designed to deliver deeper personalisation by allowing users to connect select Google apps to the AI assistant. Unveiled on January 14, 2026, the capability is launching in beta for users in the US. The new feature enables users to link apps such as Gmail, … Read more
Havmor Ice Cream has rolled out a new culture-led campaign to mark Uttarayan, tapping into the festival’s rooftop traditions, music, and community spirit to deepen its regional connect. Video Link: https://www.instagram.com/reel/DTUpRmXjmco/?utm_source=ig_embed&ig_rid=d5d239de-e2e0-41df-85da-b13af6674a4f At the centre of the campaign is a specially created Uttarayan anthem, developed in collaboration with noted Gujarati folk singer Kirtidan Gadhvi. Rooted in local … Read more
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