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Dove’s ‘Beauty Machine’ Exposes the Algorithm Behind Unreal Beauty Standards

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In March 2026, Dove brought a striking public activation to Waterloo Station, turning everyday commuting into a moment of reflection on beauty standards shaped by social media. Titled The Beauty Machine, the installation used a vending machine concept to challenge how algorithms influence perceptions of appearance. Video Link: https://www.instagram.com/reel/DWlU_6fNtxr/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== At first glance, the setup resembled … Read more

Emami Doubles Down on Ayurveda: Axiom Deal Signals Strong D2C Push

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Emami Limited is strengthening its foothold in the ayurvedic and wellness space with a strategic majority acquisition of Axiom Ayurveda Private Limited. The Kolkata-based FMCG giant has signed a share purchase agreement to acquire a total 73.5% stake in the company, turning it into a subsidiary. Emami, which already held a 26.5% stake, has completed … Read more

April Fool’s with a Purpose: Vega Auto Uses Humor to Push Helmet Safety

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Vega Auto has tapped into the playful spirit of April Fool’s Day to deliver a meaningful message on road safety through its latest social-first campaign, ‘Iss April Fool’s… hero bano, zero nahi’. Video Link: https://www.instagram.com/reel/DWk6-2cEUWO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film follows a relatable character whose overconfidence leads him into risky situations. Adding a clever narrative twist, Yamraj … Read more

Auto Media Mix Reset: Print Surges as TV Loses Momentum in 2025

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India’s automobile sector is undergoing a noticeable shift in advertising strategy, with print media regaining prominence while television continues to lose share, according to the latest TAM AdEx 2025 report. Television ad volumes in the auto category declined by 22% in 2025 compared to 2021, reinforcing a steady downward trend. Although there were short-term spikes-such … Read more

KFC Turns “Naa” into “Haan” with Its New Crispy ShaWOWrma Wrap

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KFC India has rolled out a new campaign to introduce its Crispy ShaWOWrma Wrap, tapping into a relatable, everyday insight-those playful “should we eat now?” debates, especially during family outings. The film captures a familiar mother-daughter dynamic, where hesitation meets indulgence, and ultimately, taste wins. Video Link: https://www.instagram.com/reel/DWgjil2jwCL/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Featuring actors Priyamani and Ashlesha Thakur, the … Read more

Nissan Unifies Global Communications Under One Integrated Network

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Nissan Motor Corporation has restructured its communications function into a single, unified global network, bringing teams across Japan, Europe, and the Americas under one streamlined framework. The move is aimed at enhancing collaboration, improving efficiency, and accelerating communication across markets. The new structure, led by Chief Communications Officer Lavanya Wadgaonkar, replaces traditional regional silos with … Read more

RVCJ Collaborates with CricTracker to Scale Cricket Content

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RVCJ Group has partnered with CricTracker in a strategic collaboration that blends mass digital entertainment with cricket-focused expertise. The move signals a growing shift in how sports content is being created, consumed, and monetised in India’s digital-first ecosystem. At the core of this partnership is a powerful combination-RVCJ’s massive distribution network and high-engagement storytelling, paired … Read more

Every Six, A Step Towards Clean Energy: Vikram Solar x KKR Power Up Impact

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Vikram Solar has renewed its partnership with Kolkata Knight Riders (KKR) for the second edition of its ‘Sixes for Solar’ initiative-an idea that smartly bridges cricketing excitement with real-world impact. Moving beyond awareness, the campaign now focuses on tangible outcomes, where every six hit by KKR contributes to solarising homes. At its core, the initiative … Read more

When Confidence Speaks Softly: Tissot’s Gentleman Campaign Turns Time into a Character

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Tissot has unveiled a new campaign, “When Confidence Whispers from the Wrist,” to spotlight its Gentleman collection, featuring actor Daniel Ings. Built on a character-led narrative, the campaign blends humour with everyday situations to present confidence not as loud or performative, but as something subtle, intuitive, and ever-present. Set against the backdrop of a film … Read more

Navin’s Unveils New Campaign for Starwood Towers 3.0

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Navin’s has rolled out a new campaign for its residential project, Starwood Towers 3.0, highlighting evolving homebuyer preferences in urban markets. The campaign focuses on key factors such as proximity to essentials, lifestyle amenities, and the availability of ready-to-move-in homes. Set in Medavakkam, the project spans 9.85 acres and features two towers-Maple and Cedar-offering a … Read more

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