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Astral Adhesives has launched a new national campaign for its flagship wood adhesive brand, Bondtite, titled Lakdi Ka Chumbak, marking a strategic creative shift in how the brand speaks to India’s expanding trade ecosystem. Conceptualized by The Womb, the campaign stars Ranbir Kapoor and positions Bondtite as a wood adhesive so strong that its bond … Read more
Max Group has unveiled a new brand film that brings to the forefront its integrated ecosystem of care, reflecting over four decades of purpose-led, care-centric ventures. Conceptualized and executed by DeadAnt Media in collaboration with Max Estates, the film captures how thoughtful environments and shared moments contribute to real well-being across different stages of life. … Read more
Publicis Groupe India has announced the launch of Publicis Digital Experience (PDX), a unified, client-centric digital offering designed to address the evolving middle-funnel and post-funnel priorities of modern CMOs and CIOs. PDX brings together the Groupe’s digital, technology, data, and experience capabilities to help brands drive scalable, outcome-led growth in an AI-driven world. At its … Read more
Netflix and Sony Pictures Entertainment (SPE) have signed a landmark global Pay-1 licensing agreement, creating a first-of-its-kind deal that brings worldwide streaming rights under a single, multi-year framework. Under the exclusive arrangement, Sony Pictures’ feature films will stream on Netflix globally after completing their theatrical and home entertainment windows. The rollout will begin later this … Read more
As brands compete for Gen Z attention, louder messaging and trend-chasing are no longer enough. At Lollapalooza India 2026, NIVEA takes a more culturally attuned approach – embedding itself within music, identity and shared youth experiences rather than traditional brand communication. Held over two days in Mumbai, the festival provides a natural touchpoint for a … Read more
Media and entertainment platform JioStar reported a strong financial performance in the December quarter, posting gross revenue of ₹8,010 crore and a profit after tax of ₹888 crore. The company’s revenue from operations stood at ₹7,232 crore during the October–December period. JioStar recorded a pre-tax profit (EBITDA) of ₹1,738 crore, translating into an industry-leading margin … Read more
In Indian homes, a malfunctioning washing machine, refrigerator or television often faces an instinctive response before a service call or replacement – an emphatic chaanta. The habit, oddly universal and deeply ingrained, has long been treated as a quick fix passed down through generations. Video Link: https://www.youtube.com/watch?v=RRCKE4NKjog Flipkart has now turned this everyday cultural insight into … Read more
Sonali Singh has stepped into a leadership role as Head of Marketing at Switch Mobility, bringing with her extensive experience in building strong brands and driving strategic growth. In her new position, she will lead the company’s marketing vision as it accelerates its presence in the electric mobility space.
India Gate Uplife has rolled out a digital-first campaign titled #KeepItUp with Uplife, strategically timed around Quitters’ Day-commonly observed on the second Friday of January, when enthusiasm for New Year health resolutions tends to dip. Instead of shaming people for falling off track, the campaign reframes the moment as an opportunity to build sustainable, long-term … Read more
redBus has launched the Discover Bharat Sale, a nationwide campaign designed to encourage travellers to explore destinations within India during the festive and holiday travel season. Timed around the harvest festivals, the Magh Mela period, and the Republic Day long weekend, the initiative taps into heightened travel intent by positioning domestic journeys as accessible, familiar, … Read more
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