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HDFC Life has partnered with Kolkata Knight Riders as an official partner for the ongoing cricket season, marking a strategic move to deepen its cultural and regional connect with Indian audiences. The collaboration brings together a financial services brand and one of the IPL’s most popular franchises, particularly strong in Eastern India. Through this association, … Read more
Kedar Apte has joined Medanta as Chief Marketing & Growth Officer, marking his move into the healthcare sector after leadership roles across mobility, energy, and consumer businesses. Formerly with Mahindra Group and Jio-bp, Apte will focus on strengthening the brand and enhancing the end-to-end patient experience, with an emphasis on trust, transparency, and a consumer-first … Read more
Mumbai-based PR and marketing agency Glad U Came has secured the PR mandate for Alpino, following a competitive multi-agency pitch. As part of the partnership, the agency will lead strategic planning and execution of integrated PR and influencer marketing campaigns across digital platforms. The collaboration aims to strengthen Alpino’s positioning as a go-to brand for … Read more
Blinkit has partnered with Adani Airport Holdings to launch India’s first in-terminal quick commerce service at Chhatrapati Shivaji Maharaj International Airport Terminal 2. The initiative brings app-based ordering directly into the airport environment, allowing passengers to receive essentials within minutes before boarding. Currently available in the domestic departures section, the service enables travellers to order … Read more
Apurva Mishra has been appointed Head – Corporate Communications & CSR at DHL Express India. She joins the organisation from MSL Group India, where she served as Vice President, bringing extensive experience in strategic communications and brand reputation management.
Boost Milkshake has launched its latest campaign, ‘The New Secret of Mahi Energy’, blending cricket nostalgia with a fresh, GenZ-first storytelling approach. Conceptualized by VML India, the campaign goes beyond traditional celebrity endorsement to celebrate the emotional bond between MS Dhoni and his fans. Video Link: https://www.instagram.com/reel/DWhFYXwDAHg/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Rooted in the iconic “Secret of My Energy” … Read more
Samsung India has launched a new campaign for the Galaxy M17e 5G, bringing its “all in one Monster” positioning to life through a mix of motorbiking action and nostalgic storytelling. Conceptualised by Cheil India, the campaign takes a culture-led approach, moving beyond traditional feature-focused advertising. Built around the idea that a “Monster” is defined by … Read more
Bodhi Tree Multimedia (BTML) has completed the acquisition of a 50.01% stake in Moving Image Studios, marking a strategic step toward strengthening its digital-first content ecosystem. The move aligns with the company’s vision of building a future-ready content network with a sharper focus on unscripted formats and in-house IP creation-both of which are gaining strong … Read more
Dollar Lehar has unveiled a fresh summer campaign that blends humor with a light sci-fi twist, creating an engaging narrative to highlight its core proposition-everyday comfort. Conceptualised by TBWA\Lintas, the campaign takes viewers to a roadside dhaba where an unexpected alien encounter unfolds in a playful and entertaining manner. The film begins with a group … Read more
Suman Guha has joined Croma as Chief Digital Officer, moving on from his dual role at Tata CLiQ and Tata Digital. With over two decades in consumer tech, including leadership stints at Reliance Retail, Cisco, Tesco, and Teradata, Guha brings extensive experience in scaling product and engineering teams.
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