Newsroom 
Budweiser 0.0 has launched In the Hands of Fans, a new campaign that marks the start of its partnership with the International Cricket Council (ICC) for the ICC Men’s T20 World Cup 2026. Moving away from athlete-centric storytelling, the campaign places cricket fans at the heart of the sport, recognizing their role in shaping cricket’s … Read more
bigbasket, a TATA Enterprise, has continued its association with Royal Challengers Bengaluru (RCB) as the official quick commerce partner, expanding its focus this season to prominently include the RCB women’s team. What began in 2024 as a partnership with the men’s IPL team has now evolved into a deeper, multi-season collaboration, reflecting shared values of … Read more
Birla Opus Paints has appointed Sachin Sahay as its Chief Executive Officer. With extensive experience in launching and scaling multiple brands, Sahay has built large-scale distribution networks across urban and rural markets and led complex transformation initiatives, combining strong process discipline with people-centric leadership.
Publicis Groupe India has appointed Amaresh Godbole as CEO of Publicis Digital Experience (PDX) India, placing him in charge of the group’s integrated digital, technology and experience-led operations. He will also take on the expanded role of Chief – AI Experiences and Solutions, underscoring Publicis’ sharpened focus on AI-led, outcome-driven transformation across customer experience, commerce, … Read more
The Crayons Network has appointed Virakti Rustogi as Vice President – Media, strengthening its integrated media leadership. Based in New Delhi, she will lead the agency’s media division across branches, driving outcome-led, performance-focused strategies across the marketing funnel. With over 20 years of experience across FMCG, consumer durables, D2C and digital platforms, Virakti brings a … Read more
Kobalt has announced a global publishing partnership with India-based Madverse Music Group, a leading music distribution and publishing platform serving independent artists and labels across India and South Asia. The collaboration aims to empower creators by providing seamless access to global publishing infrastructure and monetization opportunities. Under the partnership, Kobalt will deliver comprehensive publishing administration … Read more
Myntra has launched its latest wedding campaign, “Wedding Fits for Everyone,” featuring popular fashion creators Komal Pandey and Siddharth Batra under the ethnic wear category. Anchored by Myntra’s extensive wedding collection of over 5 lakh styles across ethnic wear, footwear, beauty, and personal care, the campaign reflects contemporary Indian weddings through a blend of humor, … Read more
Radio City has joined hands with renowned spiritual mentor and digital influencer Dr. Jai Madaan to launch a new weekly property, “The Jai Madaan Show”, airing every Sunday from 8:00 AM to 10:00 AM across all Radio City stations nationwide. The two-hour programme is designed as a weekly appointment listening experience, offering audiences astrological guidance, … Read more
Network18 closed 2025 on a high, cementing its leadership in India’s digital news ecosystem with record-breaking performance across Connected TV (CTV), YouTube, and social platforms. The network’s strategic focus on large-screen engagement has redefined how Indian audiences consume news and long-form content, blending the familiarity of television with digital flexibility. CTV emerged as a central … Read more
Advertising agency ting has officially announced the launch of ting Sports, a specialized sports marketing vertical that formalizes over a decade of the agency’s work in the sports ecosystem. Built under the larger ting umbrella, the new vertical brings together creative strategy, storytelling, and execution tailored specifically for sports brands, teams, leagues, and institutions. ting … Read more
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