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Alstone Teams Up with Punjab Kings to Strengthen Brand Play in T20 2026

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Alstone has announced its partnership with Punjab Kings as the Official Cladding Partner for India’s premier T20 league 2026. This marks the brand’s third association with the country’s biggest cricketing platform, reinforcing its strategy of leveraging sports as a high-impact marketing channel. The collaboration brings together Alstone’s progressive brand vision and Punjab Kings’ energetic, youth-driven … Read more

Spykar Launches ‘Ikemen’ Denim with Vidyut Jammwal

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Spykar has unveiled its latest denim fit, Ikemen, with a high-energy campaign titled ‘Stay Hip, Stay Loose’, fronted by actor Vidyut Jammwal. The launch taps into a growing cultural shift where younger audiences are embracing relaxed silhouettes over traditional slim fits. Inspired by the global revival of 90s fashion, Ikemen reflects the rising popularity of … Read more

Swipe-Worthy Romance: Harlequin & Dashverse Turn Novels into AI Microdramas

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Harlequin has partnered with Dashverse in a multi-year collaboration to transform classic romance novels into animated, mobile-first microdrama series. The deal includes a 40-title slate, reimagining Harlequin’s iconic love stories into short, serialized formats designed for today’s fast-scrolling, short-form content audience. The rollout begins in April with A Fairy-Tail Ending by Catherine Mann, marking the … Read more

L’Oréal Expands Luxury Dominance with Kering Beauté Acquisition and 50-Year Brand Licences

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L’Oréal has completed its acquisition of Kering Beauté, marking a significant expansion of its luxury portfolio and deepening its strategic alliance with Kering. The deal includes the addition of the House of Creed-one of the world’s most prestigious fragrance brands-along with the signing of exclusive 50-year licences to create, develop, and distribute beauty and fragrance … Read more

Fiesta India Reimagines Sexual Wellness with ‘Unwrap the Fun’ Campaign

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Fiesta India Condoms, an international brand from DKT India, has officially entered the Indian market with its latest campaign, ‘Unwrap the Fun’, signalling a shift in how the sexual wellness category is communicated. Already present in over 20 global markets, Fiesta aims to move beyond traditional, functional messaging and introduce a more expressive, confident, and … Read more

Omnicom Advertising India Appoints Rohan Mehta as Chief Transformation Officer

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Rohan Mehta has been appointed Chief Transformation Officer at Omnicom Advertising India, marking a new group-wide leadership role after 14 years of building Kinnect. He will focus on integrating capabilities across agencies like BBDO, TBWA\Lintas, McCann, Mudra, and 22Feet Tribal, with the aim of creating scalable, unified solutions and driving stronger impact for clients across … Read more

Publicis Doubles Down on Sports with 160over90 Acquisition

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Publicis Groupe has announced a definitive agreement to acquire 160over90, marking a major step in strengthening its sports and culture marketing capabilities. The agency, currently a division of WME Group, will integrate into Publicis Sports and report to Suzy Deering. With over 670 employees across the US, UK, EMEA, and APAC, 160over90 brings deep expertise … Read more

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