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Chupa Chups Ends the Wrapper Battle with Playful ‘No More Wrestling’ OOH Campaign

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Chupa Chups has transformed a long-standing consumer frustration into a bold creative narrative with its latest out-of-home (OOH) campaign, ‘No More Wrestling’, conceptualised by BBH. The campaign promotes the brand’s redesigned easy-to-open packaging by dramatizing the familiar struggle of unwrapping its lollipops-turning it into an entertaining, culturally inspired story. Drawing from the vibrant world of … Read more

Abbott’s Vitamin C Push: Turning Awareness into Everyday Wellness Habits

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Abbott marked National Vitamin C Day with a nationwide campaign focused on educating consumers about the importance of this essential micronutrient in daily wellness. The initiative highlights Vitamin C’s role in strengthening immunity, improving skin health, and supporting bone function-key pillars of preventive healthcare. Video Link: https://www.instagram.com/reel/DWsyyueiPXw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Designed as an integrated outreach effort, the campaign … Read more

Snack Smarter, Play Harder: Farmley Turns Healthy Eating into a 30-Day Game

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Farmley is reimagining healthy snacking with its latest digital campaign, Daily Fuel, blending gamification, creator-led content, and community participation. At the heart of the campaign is a 30-day “bingo” challenge designed to make mindful eating both engaging and consistent-two factors often missing in healthy lifestyle habits. The initiative promotes Farmley’s Daily Fuel Box as an … Read more

The Body Shop marks 50 years with ‘Rebellious by Nature’ campaign celebrating individuality

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The Body Shop has unveiled its latest campaign, ‘Rebellious by Nature’, as part of its 50th anniversary celebrations, spotlighting themes of individuality, self-expression, and authenticity. Video Link: https://www.youtube.com/watch?v=NUbJtCMGqz0 The campaign film features Mandira Bedi, Sumedh Mudgalkar, and Diksha Singh, and is built around resisting unsolicited advice. Using a Hinglish narrative, the film culminates in the message “Ban the Gyaan,” encouraging … Read more

Bhumika Realty Onboards Rohit Sharma & Ritika Sajdeh to Power North India Expansion

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Bhumika Realty has announced the signing of Rohit Sharma and Ritika Sajdeh as its brand ambassadors, marking a strategic step to boost brand visibility and strengthen its footprint across North India’s real estate market. The partnership aligns with the company’s ongoing expansion plans, particularly in the NCR region, where Bhumika Realty is accelerating growth through … Read more

CEAT Signs Yashasvi Jaiswal, Strengthens Its Cricket-First Brand Play

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CEAT has announced a multi-year partnership with Yashasvi Jaiswal, effective April 1, 2026, further reinforcing its long-standing association with cricket as a core pillar of its brand strategy. The collaboration adds to CEAT’s growing roster of athlete partnerships, aligning the brand with one of India’s most promising young cricketers. Jaiswal’s recent rise in international cricket, … Read more

Lego Brings Messi, Ronaldo, Mbappé and Vinícius Together for World Cup 2026 Campaign

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In a high-impact global campaign, Lego has united four of football’s biggest icons-Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Júnior-ahead of the FIFA World Cup 2026. Video Link: https://www.instagram.com/reel/DWqL_HDCJza/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Titled “Everyone Wants a Piece,” the campaign film shows the four players assembling a Lego version of the World Cup trophy, each placing their own … Read more

Dunkin’ Bows Out of India as Jubilant FoodWorks Ends Franchise Partnership

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Dunkin’ is set to exit the Indian market as its long-time franchise partner, Jubilant FoodWorks, has decided not to renew its development rights for the brand. The move brings an end to a partnership that began in February 2011, when the two companies signed a Multiple Unit Development Franchise Agreement (MUDFA) to expand Dunkin’s presence … Read more

Kaacon Sethi Exits Dainik Bhaskar After 12-Year Transformational Run

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Kaacon Sethi has stepped down as Chief Marketing Officer of Dainik Bhaskar Group after nearly 12 years, concluding a tenure marked by the “Urban Bharat” strategy and integrated revenue initiatives. During her time, she repositioned marketing as a key business driver, focusing on non-metro growth, branded content, and advertiser collaborations. Sethi is now taking a … Read more

No Shortcuts, Just Solid Steps: Red Chief’s New Chapter with Ayushmann Khurrana

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Red Chief has unveiled a new brand campaign featuring Ayushmann Khurrana, built around a simple yet powerful idea-success doesn’t come from shortcuts. Titled ‘No Shortcuts’, the campaign positions the brand not just as a footwear label, but as a reflection of persistence, effort, and long-term progress. At the heart of the campaign is a brand … Read more

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