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At-home beauty and wellness platform Yes Madam has unveiled a new digital campaign featuring actor Shweta Tiwari, drawing inspiration from a popular pop-culture moment in the film Zindagi Na Milegi Dobara (ZNMD). By recreating the movie’s iconic washroom scene, the brand blends nostalgia with contemporary conversations around self-care, convenience, and everyday beauty routines. The digital … Read more
Whisper has partnered with Indian cricketer Jemimah Rodrigues to spotlight its Period Panty, positioning it as a modern period-care solution designed to keep pace with today’s active lifestyles. Rooted in the belief that periods should never hold girls back from moving, playing, studying, or living fully, the brand’s latest campaign focuses on comfort, confidence, and … Read more
NEWME has partnered with JioHotstar to introduce a contextual, in-stream shopping experience on MTV Splitsvilla Season 16, allowing viewers to shop outfits worn on the show without leaving the streaming interface. The initiative marks a first for an Indian fashion brand-embedding the entire purchase journey, from discovery to checkout, directly within a reality show. Through … Read more
Netflix has achieved a major milestone in its advertising journey, reporting ad revenues of over $1.5 billion in 2025-the highest since it introduced advertising on the platform in late 2022. This figure represents a strong 2.5x growth compared to 2024, underscoring the rapid scale-up of Netflix’s ad-supported offerings. The update was shared as part of … Read more
Nestlé India’s kids’ nutrition brand, CEREGROW, has unveiled a new brand film that brings attention to a simple, yet critical parenting insight-young children have small stomachs. While it may be easy to fill them up, ensuring that every bite delivers the right nutrition is what truly matters during early childhood. The film uses a warm, … Read more
Hetarsh Creative Force (HCF) has been appointed as the communications partner for Kemchho Papads, a packaged snack brand from Shree Bhagwati Flour & Foods. The mandate was awarded following a competitive pitch process that evaluated agencies on their understanding of Indian snacking behavior and category-specific communication strategies. As part of its growth plans, Kemchho Papads … Read more
India’s creator economy is entering a defining phase, where artificial intelligence is no longer an optional advantage but a critical survival tool. Adobe’s inaugural Creators’ Toolkit Report 2026 reveals that an overwhelming 99% of Indian creators now use generative AI in their daily workflows, placing India among the most aggressive adopters of creative AI globally. … Read more
The World Pickleball League (WPBL) has announced Sony LIV as its official digital streaming partner, marking a significant step in strengthening the league’s digital presence ahead of its second season. The exclusive partnership will ensure comprehensive coverage of WPBL Season 2, bringing the fast-growing sport to a wider, digitally engaged audience across India. Season 2 … Read more
Music Broadcast Limited, the company behind Radio City, has announced the successful redemption of its non-convertible, non-cumulative redeemable preference shares (NCRPS), marking an important financial milestone. The redemption was completed in full on January 19, 2026, with the company returning the principal amount along with the agreed premium to all preference shareholders. In total, Music … Read more
Zepto Limited has announced the first cohort of eight startups selected under Zepto Nova, an innovation challenge launched in partnership with the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry. The initiative aims to accelerate the growth of promising Indian startups by providing market access, visibility, and logistical support … Read more
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