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Peps Industries, a leading spring mattress brand, has launched the Peps Vivah Mattress, accompanied by a vibrant digital campaign aimed at newly married couples. Engineered to combine advanced sleep science with emotional comfort, the campaign emphasizes the importance of uninterrupted rest at the start of married life. The Hindi digital video commercial (DVC) breaks away … Read more
Rungta Tea has announced a strategic collaboration with Ivory Group to lead its digital marketing efforts across key markets in Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand, and Delhi NCR. The partnership aims to strengthen the brand’s online presence, drive lead-generation initiatives, and expand distribution networks in these regions. Under the mandate, Ivory Group will handle … Read more
Instamart has released the fifth edition of its annual report, How India Instamarted 2025, offering a detailed look at how consumer behaviour on the quick commerce platform has evolved over the past year. The findings indicate a clear shift from emergency-driven purchases to more planned, routine, and higher-value shopping across cities. Once largely associated with … Read more
Gozoop Creative, an integrated marketing and creative agency, has been appointed as the digital and creative partner for CookieMan India, the Australian-origin cookie brand. The mandate spans digital strategy, creative development, social media management, and brand storytelling, with the objective of strengthening CookieMan’s visibility and consumer engagement across India. Marking the beginning of this collaboration, … Read more
Hyundai Motor Group has released a teaser ahead of its participation at CES 2026, announcing plans to unveil its Group-level AI Robotics Strategy under the theme ‘Partnering Human Progress’. The strategy reflects the Group’s long-term vision of integrating advanced robotics into everyday life and industrial ecosystems through meaningful human–robot collaboration. The full AI Robotics roadmap … Read more
redBus, the world’s largest online bus ticketing platform, has unveiled its latest Christmas campaign titled ‘Everyone’s Christmas’, reinforcing the idea that travel should be welcoming, respectful, and inclusive for all. Rooted in the festive spirit of togetherness, the film highlights how empathy and acceptance can transform everyday journeys into meaningful shared experiences. Set against the … Read more
AdLift, a digital marketing agency recently acquired by Liqvd Asia, has secured the SEO and content marketing mandate for AGEasy by Antara, a premium lifestyle and healthcare brand under the Max Group. The partnership marks a strategic move to enhance AGEasy’s digital footprint and strengthen its connection with senior audiences across online platforms. Under the … Read more
Nutrica, the lifestyle and wellness brand under BN Agritech, has rolled out a new AI-led digital campaign for its Nutrica Pro Fitness Peanut Butter, focusing on how everyday food decisions are shaped within families. The campaign explores the delicate balance between children’s taste preferences, and the nutritional considerations parents-especially mothers-bring to the table. Using AI-generated … Read more
Hershey’s brought the festive season to life with its first-ever 3D Masthead campaign on Connected TV (CTV), in collaboration with Interactive Avenues and Frodoh. Launching during India’s opening ODI against Australia, the campaign leveraged the festive mood and cricket viewership to maximize household reach and engagement. The immersive 3D creative transformed the home screen into … Read more
Polycab has unveiled a new Christmas-themed television commercial for its Green Wires range, using the warmth and joy of the festive season to spotlight an often-overlooked yet critical aspect of celebrations-electrical safety. The campaign thoughtfully connects festive décor and increased power usage with the importance of reliable and safe wiring in homes. Set inside a … Read more
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