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Marico Limited has launched a new television and digital campaign for its fabric enhancer brand Revive, tailored specifically for audiences in Kerala. Conceptualised by Top Notch Media and Entertainment, the campaign uses humour and exaggerated storytelling to highlight the product’s core benefit-long-lasting fabric stiffness. Set against a rural village backdrop, the film unfolds around a … Read more
Swiss Military has appointed Compass Communications as its strategic communications partner in India, marking a focused step in strengthening its brand presence across the country. The mandate will centre on driving communications for its key categories-luggage, bags, and travel accessories-as the brand sharpens its positioning in the evolving travel gear segment. This move comes at … Read more
Mindshaft Media has introduced ‘Art Lane’, a curated pre-exhibit initiative designed to offer an early glimpse into Kolkata’s iconic Durga Puja celebrations. Scheduled from October 8 to 11, the platform provides visitors with exclusive access to 16 selected pandals ahead of the main festival period, which runs from October 12 to 21. Positioned as a … Read more
TechnoSport, one of India’s fastest-growing activewear brands, has introduced a refreshed brand identity as it accelerates expansion across retail, digital, and marketplace channels. The update marks a key milestone in the company’s growth journey, aligning its visual identity with its evolving scale and ambition. At the centre of the refresh is a redesigned wordmark featuring … Read more
Bhavya Singh has been appointed as Head of B2B and Enterprise Marketing, India at AMD, where she will lead strategic initiatives to drive growth through AI-led marketing, customer engagement, and data-driven strategies. With a strong background spanning leadership roles at Amazon, HP, Oracle, McGraw Hill, and HCLTech, she brings deep expertise in enterprise marketing, digital … Read more
Kalyan Jewellers has launched a new Gudi Padwa campaign film featuring Pooja Sawant, focusing on the subtle evolution of relationships within Indian families. Set against the backdrop of the festive occasion, the campaign moves beyond traditional celebrations to highlight emotional connections and changing family dynamics. The film centres on the relationship between a woman and … Read more
Lufthansa has launched a large-scale, immersive out-of-home (OOH) campaign across India in collaboration with WPP Media, bringing its global brand philosophy- “Every journey is a new beginning. All it takes is a yes”-to life in a visually striking and experiential manner. Moving beyond traditional billboards, the campaign transforms urban spaces into interactive touchpoints that blend … Read more
Crocs has partnered with KL Rahul as its brand ambassador, marking the cricketer’s first association with the footwear brand in India. Alongside the announcement, Crocs has launched its new campaign, ‘Play Hard. Rest Easy,’ conceptualised by Daftar Creative Room, aimed at strengthening its connection with sports enthusiasts and male consumers. Video Link: https://www.instagram.com/reel/DWBAZtdjHWQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Built around … Read more
SMART Bazaar has launched a new Eid campaign film that explores the deeper meaning of ‘Barkat’, moving beyond its traditional association with material abundance to focus on emotional richness and togetherness. Part of the brand’s ongoing ‘SMART Bazaar ke SMART Parivaar’ platform, the campaign reflects a shift from transactional retail messaging to storytelling rooted in … Read more
Abhinav Rastogi has been elevated to Global Marketing Director for YouTube Shopping, where he will lead worldwide marketing efforts for the platform’s creator-led commerce ecosystem. Based in Singapore, he will focus on building the creator-commerce narrative, expanding into new markets, and driving growth across key global regions. With over a decade at Google and extensive … Read more
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